The Rapidly Changing Landscape of Mobile HTML5

According to the latest usage statistics posted on W3Techs, more than 54% of all websites currently use HTML5 as a markup language. The effectiveness of HTML5 can also be determined from the fact that YouTube is currently using it as its default video player. Likewise, Facebook has also switched from Flash to HTML5 for all its videos. Several surveys have also highlighted that many developers nowadays prefer HTML5 mobile applications to native and hybrid mobile applications.

Changing Landscape of Mobile HTML5

HTML5, along with CSS3 and JavaScript, helps developers build responsive websites that look good on each device. Also, the HTML5 applications deliver an optimized viewing experience on desktops, laptops, smartphones, tablets, and phablets. Unlike native and hybrid mobile apps, the HTML5 mobile apps run on web browsers. Major operating systems and web browsers currently support the fifth version of HTML. Hence, it becomes easier for developers to manage, update and distribute mobile applications without any hassle. There are also several reasons why many analysts believe that HTML5 is changing the mobile app development landscape consistently.

Why is HTML5 Transforming the Mobile App Development Landscape?

Simplifies Cross-Platform Mobile App Development

To generate more revenue, developers nowadays build mobile apps by targeting multiple mobile platforms. The features and native programming language of individual mobile platforms vary. So, developers have to put extra time and effort into building native apps for each targeted mobile OS. But HTML5 makes it easier for developers to create cross-platform mobile apps using commonly used web technologies. The programmers can further write a single codebase and reuse the same code base across different mobile platforms.

Overcome Mobile Device and OS Fragmentation


While developing mobile apps, developers find it daunting to address key challenges like mobile device and OS fragmentation. For instance, they have to build apps by targeting various devices powered by the latest versions of iOS or Windows Phone. Similarly, they have to ensure that the app runs flawlessly on a wide variety of devices powered by different models of Android. HTML5 enables developers to build apps that run seamlessly on each mobile device, platform, and network. Hence, it becomes easier for HTML5 developers to focus on the app’s features and functionality instead of worrying about the device and operating system fragmentation.

No Need to Learn Native Language of Each Platform

While developing native apps, developers have to use the native programming language of each targeted mobile platform. For instance, they have to write Android apps in Java and iOS apps in Objective-C or Swift. They can use web technologies like HTML5, CSS3, and JavaScript to build various cross-platform mobile apps and responsive websites. But HTML5 enables developers to make the web application available on many mobile platforms without using multiple programming languages.

Easy to Maintain and Update Apps

As noted earlier, HTML5 enables programmers to write the mobile application once and deploy it across multiple mobile platforms. Hence, the developers are required to maintain a single code base. They can easily make changes to the code to make the app bug-free and flawless across many platforms. They can even change the content of the applications easily to keep the users interested and engaged. Similarly, the single code base makes it easier for programmers to add new features and functionalities to the application without pushing users to update their apps.

Improve Visibility of Apps

At present, users can choose from millions of mobile apps available in the App Store, Google Play, and Windows Store. Hence, businesses must implement a robust marketing strategy to improve the visibility and discoverability of their apps. Likewise, they must effectively promote paid apps to convince users to prefer them over similar free apps. But businesses often find it easier to distribute and market HTML5 applications. Unlike native apps, HTML5 applications need not be submitted to various app stores. The open distribution model further helps businesses improve the visibility and discoverability of their applications while reducing competition.

Option to Use Many Robust HTML5 Frameworks

The developers also can reduce the mobile app development time significantly by using robust HTML5 frameworks. Based on the nature and requirements of the project, they can choose from several HTML5 frameworks, including Kendo UI, Ionic, Intel XDK, Sencha Touch, and Framework 7. The developers can also use PhoneGap for packaging the HTML5 applications natively and distributing them through app stores.

Curtail Development Cost

HTML5, CSS3 and JavaScript are open source web technologies. So these technologies help businesses to reduce cross-platform mobile app development costs significantly. An enterprise also has the option to build hybrid mobile apps by leveraging the skill of its existing web developers. Any developer familiar with these commonly used web technologies can easily build a variety of mobile applications. Also, HTML5 frameworks enable developers to build robust applications without putting in extra time and effort. The reduced development time and simple distribution model further help businesses to reduce time to market significantly.

Many developers still prefer developing HTML5 mobile applications to make new applications available on multiple platforms within a shorter amount of time. However, the developers still need to address several challenges while developing HTML5 applications. For instance, the slow execution speed of HTML5 impacts the performance of mobile apps as most mobile devices have limited processing power. Likewise, HTML5 mobile apps cannot take advantage of features specific to devices and operating systems. Also, these applications lack monetization and marketing options as there is no centralized store for these mobile apps.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.