Top Marketing Strategies to Grow Your Business in 2014

It’s now not uncommon for enterprise owners or managers to dwell on mishaps and shortcomings in the quiet of the year. People need to grow to be better always; it’s a natural intuition. While an employer appears nice, there may be room for improvement. Fortunately, the New Year marks a sparkling start with improvements and new tendencies to consider. It is time to think about how to enforce new techniques to grow your enterprise, live ahead of your competition, and boost your consumer base.

1. Create a website suitable for online advertising:

If you haven’t installed an internet site for your commercial enterprise, you should create one as quickly as possible. Your internet site will play the leading role in your marketing efforts. During a time wherein generation changed phrase of mouth, the Internet is the main source for facts. A nicely designed, glossy website with applicable information may be a fine platform for your customers and clients to locate you.

Marketing Strategies

Help your clients find you: Search Engine Optimization, better referred to as search engine optimization, is the manner of improving and selling an internet site’s visibility, increasing the number of traffic the site receives from search engines like Google and Yahoo. The right keyword tactics while creating content material will ensure syour internet site ranks higher within the search engine. Also noteworthy: stay up to date with Google’s rules adjustments to ensure your search engine marketing method complies with new rules.

– Update content often: You need to live as applicable as feasible, so updating and maintaining consistency for your content is critical to surviving in an aggressive online marketing world. In addition to updating your records regarding new services and products, stay knowledgeable about timely news related to your enterprise.

2. Ensure your website is cellular-optimized:

A cell-optimized internet site will noticeably benefit your business. This alternative will robotically regulate your website to healthy a cellular screen. More Internet users are looking for information using their smartphones and tablets over traditional desktop computers. Users are much more likely to depart an internet site if they cannot navigate it on their mobile gadgets. Thus, your commercial enterprise must create a mobile-optimized website for better consumers.

3. Build and manage an engaging social media presence:

Today, social media is a vital part of online marketing strategies. Your clients are most probably attracted to various manufacturers on social media, so why not be one of these brands? To boost purchaser loyalty, you must be actual and human. A social media presence is a great way to engage with clients non-publicly. You want to decide which systems work best in your commercial enterprise, including but now not limited to Facebook, Twitter, Instagram, Google +, Pinterest, and LinkedIn.

Your goal for a social media presence needs never to be approximately selling or informing about your products and services. Rather, your purpose is to engage clients and enable customers on subjects relevant to your emblem and contemporary inside the news. Post articles, films, and pix approximately thrilling issues worthy of dialogue.

To keep posts organized and regular, you must create a writing calendar every month before posting. This will make your activity simpler, but it’ll keep your social presence updated. Always make changes in your scheduled posts while essential if a trending tale relates to your logo or draws countrywide interest. An incident just like the Boston bombing, for instance, should not be left out.

Be positive to check what your clients are inquiring about on social structures, mainly asking questions. Your motive is to show you care, so surely try to do it. Answer any questions and offer beneficial hyperlinks to records as you see the suit. Monitor conversations carefully so you’ll usually realize what people pronounce about your logo.

4. Measure effects:

A primary mistake businesses make is a failure to degree consequences. If you want to recognize how you can improve your marketing method, you must have a monitoring system detailing how your advertising efforts are acting. Data and analytics on web page views, likes, shares, and different measures will inform you of what you must and should not be doing. This lets you understand and capitalize on content your customers like and share frequently. There are multiple gears for measuring marketing results: Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, your e-mail carrier provider, custom 3rd birthday party apps, and other statistics sources.

5. Initiate offline marketing efforts:

In a tech-dominant era, losing sight of face-to-face human interactions and recalling your offline advertising and marketing efforts is simple. While we can take advantage of Internet marketing, physical advertising can produce effects no amount of web page views can sway. This takes personality to the pinnacle degree, allowing for higher purchaser loyalty and word of mouth that can go in a protracted manner to your business. Consider a web hosting event to grow your brand recognition and drive purchaser involvement. Take advantage of offline advertising and marketing by educating your customers about your enterprise, constructing stronger relationships, and galvanizing greater participation with your brand.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.