Business is no different from conflict. The market is the battlefield, and your marketing tactics and strategies are the weapons you use to defeat the ever-increasing competition and bring profit to your business or organization. Some business dictators know the tricks to win all kinds of battles and on any battlefield. The elite companies control the market at their disposal, and these are the people who set the standards for us. We need to view that as a benchmark or a target to achieve. These big guns stamp their authority from the roots of the market to the very top of the business chain.
Small businesses have minimal scope to succeed when competing with bigger or more established companies. The market is already flooded with many companies competing for profits and customer and consumer attraction, so in a practical sense, their small businesses stand no chance. The reasons for the same are given below-
Established-
Big businesses have been in the market for a considerable period, establishing their name and popularity across all corners of the market. Small companies are lesser-known, so their capacity to attract customers is meager.
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Clients-
In an established business, clients, customers, and consumers are abundant, and because of the long relationship between the company and the people, trust develops easily. A reputation is earned. When small businesses compete with the bigger ones, they find it hard to get clients as most of the latter are with the bigger companies, and the upcoming prospects will mostly opt to follow the reputed ones rather than new ones.
Money-
Big businesses have a humongous amount of money. Small companies don’t. So, when it comes to marketing, smaller ones are found in the shadows of the investment done by the bigger ones. Without the money, the smaller businesses either perish or join the bigger ones.
Does this mean that the bigger companies will get bigger and the smaller ones will disappear? Is it better to join an established business rather than create a new business on a small scale? Is there any solution to overturn this?
A big ‘NO’ is the answer to all these questions. As it appears, the market is dominated by the elites, and small businesses will be consumed by the power of the former- just like in the case of David and Goliath. But, in a real sense, we forget that ‘the bridge is not crossed until we reach the bridge.’ Yes. It is an overwhelming challenge to enter the market with a small business, but it is not a crime. There is space for new prospects because the industry thrives on competition, and with a smaller establishment, you are certainly competing.
The biggest factor that might sway you away from setting up a small business is the element of limited money at our service. Planning is one of the major things required as assistance to money; without proper planning, millions of dollars might just be invested for nothing, in an opposite case- a few hundred dollars might earn you a fortune, so planning is of prime importance. But, with smart and tactful utilization of the limited amount of money available, big targets can be achieved.
Smart advertising and marketing are the ploys one should implement tactically into the business growth plans. Marketing is key to executing absolutely anything in a business. If you need to attract customers- marketing will help. If you need to increase sales- marketing is the answer. If you need to create an image in the market, marketing will be useful. If you need to build a brand, marketing is the best option.
The only problem is that marketingrequires money; small businesses certainly don’t have that. The prominent rise of telecommunications has certainly answered the call for help by smaller establishments. Mobile marketing can become a phenomenon and help small businesses prevail. The mobile is a device all use, so a medium can deliver the message effectively and support the business cause. The expenses required are minimal and help a business expand and spread its word on a larger scale.
What is Mobile Marketing-
Mobile marketing is the procedure of advertising to the masses through their portable gadgets or mobile phones. This sort of marketing is relevant to online or internet advertising; nowadays, with the advent of more usage of mobile phones and tabs- more individuals are beginning to invest more time on their portable devices and less time on their computers, so it is obvious that the concentration of marketing platforms have shifted from computers and internet to mobiles and portable devices.
There are great similarities between web and portable advertising; however, there are some vital distinctions and differences.
Mentioned below are some tools and methods of Mobile Marketing-
Mobile phone marketing-
SMS (Short message services) on mobile phones are used for optimum effect for mobile marketing. Text messages regarding new offers or business prospects would be sent to potential customers, who would read the news and act according to their interests. Messages sent in bulk cost less and the target of reaching out to the people is achieved without making any heavy investments. The SMS method is the most well-known way of mobile marketing. This is simply sending quick messages to individuals’ mobile devices or telephones, and in many routes, it is like message promoting. The most amazing element here is that you can send your message to target customers who may read the news at their convenience.
Mobile media marketing-
Similar to SMS, our mobile phones have an MMS (Multi-media message service). MMS service allows a business to deliver a more dynamic and effective message. In an MMS, sounds, pictures, videos, ads, etc., can be forwarded to potential customers who would respond if they need the business propositions.
Online mobile marketing-
Some websites are specially designed for mobiles. Portable devices do not have the same internet speed as computer routers and servers. Mobile websites are straightforward to access due to the size of the webpage, i.e., in Mb (megabytes). The costs of advertising on such mobile web pages are affordable and a tool to get many customers.
One of the most common ways to market and advertise through mobile marketing is by placing advertisements on web browsers and search engines. With the advent of many people accessing web pages using their mobile devices, the mobile marketing platform is wider than before. Sooner or later, mobile devices will inevitably surpass the computer as the mainstream or a general way to browse the internet and get access to it.
Mobile app marketing-
With the introduction of tabs, androids, iPhones, and smartphones, the number of apps (applications) on mobile and portable devices has increased. This is a complex procedure but an effective method of mobile marketing. In this kind of marketing, businesses develop apps that mobile users use. If the mobile owner likes the app, the business name is considered, and a customer may be attracted.
Example- If an air ticketing company wants to create an app to attract people and persuade them to buy tickets to various destinations worldwide, they can make an app that will guide the user to check flight listings, timings, expenditures, offers, etc. If the app name is based on the b=business name, the air ticketing name will become synonymous with the app, and people will enquire about tickets to the business that may offer discounts or promise so through their apps.
Nowadays, more and more people have started to play games on their mobile phones. Businesses can begin advertising their name and services through these games. When a person is playing a game, and your business name appears whenever the person wins- he remembers that name and connects to it whenever he visits the market. A business needs to contact an app developer under contract to develop an app game for some company; if the company agrees to publish or display your ad, it will benefit your business that, too, with less investment. The quality and level of mobile app gaming are increasing rapidly. Hence, mobile app marketing has become a big platform to display your marketing skills for the growth of your business.
All of this concludes with one strong observation. Mobile marketing is rising; no reason or obstacle might stall its growth. Using this affordable and effective marketing medium, small businesses can compete with the bigger firms in the market, not directly but gradually over time. With mobile marketing, a small business may not always become as big as the elites, but it can surely create an atmosphere that can make it self-reliant.
