After the advent of the internet, a lot of things have changed. They had to, because of the power internet had within. It is such a thing that if any person who died 100 years ago now wakes up by any miracle and experience this, he/she would say, “this is not planet earth, probably I’m reborn in another advanced planet!”
Though this article demands a short description at this stage about what internet is, I’m not going to mention that because people already know what this is. Approximately 1734 million people worldwide use internet today and this is 380% increase in the number of internet users in the year 2000. This is a huge public involvement to change or to redefine a lot of things, right?
Internet has taken a significant amount of our time we used to spend in searching for information, entertaining ourselves and even working for livelihood. One of my marketing teachers once told in our class that when he along with his friends were students like us, they used to rush to the library after any assignment given by their teachers to sort out the relevant books before others do. “That was quite a competition” he added and also said, “We had to read 10 pages to write one sentence whereas, I wonder how easy this ‘information searching’ has been for you by dint of internet!” Yes, this is true. Internet is a new world. It’s a world of information with quick search and filter features powered by search engines like Google, yahoo etc.
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The power of internet has affected us all; with major thrust being hit upon the business sector. Internet has empowered the general consumers with the ability to compare among lots of product or service options as displayed on their computer monitor. Besides, discussion platforms like forums accelerate sharing of opinions about product or services. So, today’s consumers are more enlightened of product or service related information. This very ability of the consumers is paving the way of increased competition among companies operating in the same industry, and you know where there is competition among companies, there will be price cuts and rebates and other incentives for the sales team and the general consumers. This competition is important for preventing companies doing monopoly business.
Social media, a product of internet has forced companies to have their presence on it. For example, almost all established companies have their fan page on Facebook. Companies had to do it because of the unbelievable degree of public participation in social media. According to the official factsheet of Facebook, there were a billion plus monthly active users of Facebook as of December 2012. Wow! Just think that for a moment! This is just a statistic about Facebook whereas there are still other very popular social media like Google+, Twitter and YouTube and companies have the urge to reach their customers and prospects. So, they had to bring in their social media presence. This helps the companies a lot not only in branding and increasing sales but also in collecting consumer feedback about the product or service.
Companies also spend large amount of money on internet marketing for which a new profession called internet marketer has come into being. This allows a lot of persons working at home. A huge number of people have taken on internet based business as their career. Internet has created an incredible opportunity of earning. Not only internet marketing but also there are a variety of ways internet can bring you money at home. This portion needs to be described at length so I shall cover this in the next articles.
For now, let’s focus back to our main discussion. As I was talking earlier, internet has brought a significant change to the way companies used to promote their product or service. During the 1980s, company managers felt the need for a more strategic integration of promotional tools. Thus, integrated marketing communication, in short called IMC, evolved as a concept. Later it was widely practiced by companies when they made out that it was not only a concept, it really works! There were several reasons for the growing importance of IMC. The power of internet was one of them. It changed the very nature of how companies communicate with prospects and consumers. The internet revolution is well underway, and public participation in the internet is rapidly growing. This is an interactive medium that is becoming a part and parcel of the communication strategy for many companies.
Internet has also provided elements of entertainment. We can download songs, movies, documentaries and even pornographic videos. Well, I’m not inspiring the view or download of pornographic videos; I’m just mentioning that this is also a type of entertainment to a significant number of people.
People having high speed internet connection can live stream sports, news or any TV programs. Internet has proved the print media slower than it. E-newspapers are way faster than the printed versions. Internet helps us read e-newspapers, blogs and even jokes. Internet allows us to get e-tutorial and e-health services all from home. You can place a purchase order for any product from home and pay the money online. You don’t have to do anything but waiting for the product to reach your doorstep. See what comfort it has brought in our lives!
Internet has provided the platform for a unique kind of business, unseen by any people 3 decades ago, now known as e-commerce. E-commerce started its journey in 1979 when Michael Aldrich invented online shopping and it got momentum after 1990. Now you know it has made a revolution in the history of modern business. E-commerce based companies like Amazon and eBay have taken their places in the list of rich companies of the world. E-health and e-education services have also got momentum already. Prominent universities are developing their electronic tutorial systems to expedite distance learning. Degrees gained by distance learning are also being acknowledged by the employment market.
So, you see the internet has changed the very way we used to lead our lives 30 years ago. It has made our lives easier and the world smaller. It has hit almost all the cultures of the world both negatively and positively. Most importantly, internet has appeared as the ‘voice of general public’. It is the biggest press of the world. It is the biggest magic of modern era.