The Power of Internet

After the advent of the Internet, a lot of things have changed. They had to because of the power the Internet had within. It is such a thing that if anyone who died 100 years ago now wakes up by any miracle and experiences this, they would say, “This is not planet Earth; I’m probably reborn on another advanced planet!” Though this article demands a short description of the Internet, I won’t mention that because people already know what this is. Approximately 1734 million people worldwide use the Internet today, a 380% increase in Internet users in 2000. This is a huge public involvement to change or redefine many things.

The Internet has taken a significant amount of the time we used to spend searching for information, entertaining ourselves, and even working for livelihood. One of my marketing teachers once told our class that when he and his friends were students like us, they used to rush to the library after any assignment their teachers gave to sort out the relevant books before others did. “That was quite a competition,” he added, saying, “We had to read ten pages to write one sentence, whereas I wonder how easy this ‘information searching’ has been for you by way of the Internet!” Yes, this is true. The Internet is a new world. It’s a world of information with quick search and filter features powered by search engines like Google, Yahoo, etc.



The power of the Internet has affected us all, with a major thrust hitting the business sector. The Internet has empowered general consumers to compare lots of product or service options as displayed on their computer monitor. Besides, discussion platforms like forums accelerate sharing opinions about products or services. So, today’s consumers are more enlightened about product or service-related information. This very ability of the consumers is paving the way for increased competition among companies operating in the same industry, and you know, where there is competition among companies, there will be price cuts and rebates and other incentives for the sales team and the general consumers. This competition is important for preventing companies from doing monopoly business.

Social media, a product of the Internet, has forced companies to have their presence on it. For example, almost all established companies have a fan page on Facebook. Companies had to do it because of the unbelievable public participation in social media. According to the official Facebook factsheet, there were billion-plus monthly active users of Facebook as of December 2012. Wow! Just think that for a moment! This is just a statistic about Facebook, whereas other viral social media like Google+, Twitter, and YouTube are still there. Companies have the urge to reach their customers and prospects. So, they had to bring in their social media presence. This helps the company brand, increase sales, and collect consumer feedback about the product or service.

Companies also spend a lot of money on Internet marketing, for which a new profession has emerged. This allows a lot of people to work from home. A huge number of people have taken on internet-based business as their career. The Internet has created an incredible opportunity for earning here through Internet marketing and various ways the Internet can bring you money at home. This portion must be described at length, so I shall cover this in the next articles.

For now, let’s focus back on our main discussion. As mentioned, the Internet has allowed companies to promote their products or services. During the 1980s, company managers felt the need for more strategic integration of promotional tools. Thus, integrated marketing communication, called IMC, evolved as a concept. Later, companies widely practiced it when they realized it was not only a concept; it works! There were several reasons for the growing importance of IMC. The power of the Internet was one of them. It changed the very nature of how companies communicate with prospects and consumers. The Internet is well underway, and public participation is progressing. This interactive medium is becoming part and parcel of the communication strategy for many companies.

The Internet also has elements of entertainment. We can download songs, movies, documentaries, and even pornographic videos. Well, I’m not inspiring the view or download of pornographic videos; I’m just mentioning that this is also a type of entertainment for a significant number of people. People with high-speed Internet can live on Internet sports, news, or TV programs. The Internet has proInternet print media is lower than it. E-newspapers are way faster than the printed versions. The  Internet helps us read e-newspapers, blogs, and even jokes. The Internet allows Internet e-tutorial and e-health services all from home. You can place a purchase order for any product from home and pay the money online. You don’t have to do anything but wait for the product to reach your doorstep. See what comfort it has brought to our lives!

The Internet is a perfect platform for a unique kind of business, unseen by any people three decades ago, now known as e-commerce. E-commerce started its journey in 1979 when Michael Aldrich invented online shopping, and it gained momentum after 1990. Now you know it has made a revolution in the history of modern business. E-commerce-based companies like Amazon and eBay have taken their place in the list of rich companies worldwide.

E-health and e-education services also have momentum, and eminent universities are developing their electronic tutorial systems to expedite distance learning. The employment market is also acknowledging degrees gained through distance learning. So, you see, the Internet has chaInternet we used to lead our lives 30 years ago. It has made our lives easier and the world smaller. It has hit almost all theworld’s culturesd, both negatively and positively. Most importantly, the Internet has appInternet the ‘general public’s voice, the biggest press in the world. It is the biggest magic of athe modernera.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.