In the marketing arena, marketers are always looking for great things that will keep them ahead of their competitors. You no longer have to worry because the solution lies in your purse or pocket. We live in an era where mobile marketing is bringing forth a tremendous opportunity for marketers to a greater level. Cell phones help marketers reach wider audiences in real time and on a personal level, a different engagement you cannot find in other communication channels.
Significance of Mobile Marketing to Businesses
According to recent statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices and not their laptops to access the internet; with an increase in smartphone users, the number of devices worldwide exceeds the current population.
Using a mobile device is the most viable option, and marketers need to adjust to this medium as many users possess these devices. Customers’ extensive use of mobile devices is a growing and crucial part of the market. It helps unlock the potential of the massive, captive, expanding, and engaged audience.
Many companies are taking full advantage of this option as it is a new thing in the market. If your brand is not in mobile marketing, you must get a bandwagon, as your competitor will leave you behind. Below are some reasons why businesses have to give priority to mobile marketing.
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i. Social media offers a platform for adverts
Twitter, Facebook, and other platforms have understood the potential of mobile marketing. They have recognized this potential and evolved their advertising platforms to efficiently target mobile customers. This change will take a few minutes if you use social media marketing. All you need to do is click a button to start.
ii. Mobile Advertising Reaches New and Broad Audiences
The number of people using mobile advertising exclusively is increasing. If your business does not use mobile advertising, it will not reach its target audience and potential customers.
iii. Retailers are Getting Mobile Arrangements Wrongly
The news shows how retailers struggle to keep their profit margins high due to poor returns. In recent years, most retailers have surprised their employees and shareholders because of a massive decrease in sales and net profits. Such companies view mobile marketing and e-commerce as options when planning their budget. However, despite the channel’s vast opportunities, the retailers struggle to invest in mobile marketing, which makes them fall into the rat race of dwindling sales and profits.
iv. Mobile Devices are Growing Online Growth
With improving internet infrastructure and escalating smartphone penetration globally, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily activity for more than 83% of all users worldwide.
v. Google Advice Retailers to Use Mobile Marketing
The main reason to start mobile advertising is the Google Mobilegeddon update, which penalizes websites that have not begun to consider mobile marketing. These penalties are getting stricter with time, and your company has to take necessary measures before feeling the impact. Your site has to be easy to browse and responsive on mobile devices. Put, your site will get a slap from Google by going down in the search engine ranks.
vi. It is Personal
Getting a brand close to the audience is hard when it is behind a computer. Using mobile devices is, however, different. These devices are special accessories that people carry along at all times. They provide a different physical aspect as compared to other media.
This form of marketing is personalized because it allows retailers to get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will gain momentum as time goes on. Businesses and firms waiting will find it hard to get on board, making them spend a lot of money.
vii. You Have the Chance Of Hitting Them Time and Again
If your strategy targets desktops, you need to keep in mind that there is a possibility that your audience is also using mobile devices. Therefore, reaching and resonating with customers might take a few attempts. If you miss the laptop chance, use the smartphone to get them and convert the viewer.
vii. It is Getting Costlier With Time
Facebook advertising is the best example of what might happen if an advertising method has grown in popularity. Costs have continued rising in the recent past for no good reason. However, you might attribute it to the increase in market competition.
The mobile marketing space is similar; you must engage it now or later. It is advisable to do it now because tasting costs are quite affordable, rather than waiting for the future when you have to break the bank before returning.
ix. Mobile Advertising Opens Up Possibilities and Virtual Realities
Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to profit from this channel. Therefore, you need to understand that an opportunity exists for all businesses in all industries.
x. Mobile Marketing is Large and Has Taken Charge
Recently, mobile advertising has gone back to the face-to-face mode of shopping. Mobile phones once again hit the market when the internet became popular, and people spent a lot of time using mobile devices. Research says that by 2018, more than 25% of business profits will come from mobile devices. Therefore, mobile advertising is a modest way of ensuring profit, as people are always ready to purchase via smartphones.
