In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the pocket. We live in an era where mobile marketing is bringing forth a tremendous opportunity for marketers to a greater level. Cell phones help the marketer reach wider audiences in real-time and on a personal level, which is a different engagement you cannot find in other communication channels.
Significance of Mobile Marketing to Businesses
According to recent most statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices for accessing the internet and not the laptop. With an increase in the population of smartphone users, the number of devices in the world exceeds the current population.
Using the mobile device is the most viable option, and marketers need to adjust to this medium as many users possess these devices. The extensive use of mobile devices among customers is a growing and crucial part of the market. It helps in unlocking the potential held in the massive, captive, expanding, and engaged audience.
Nowadays, many companies are taking full advantage of this option as it is the new thing in the market. If your brand is not in mobile marketing, you need to make sure that you get a bandwagon as your competitor will leave you behind. Below are some reasons why businesses have to give priority to mobile marketing.
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i. Social media offers a platform for adverts
Twitter, Facebook, and other platforms have understood the potential that resides in mobile marketing. They have recognized this potential and have evolved their adverts platforms for you to target mobile customers efficiently. This change will take a few minutes if you use social media marketing. All you need to do is clicking a button to start.
ii. Mobile Advertising Reaches New and Broad Audiences
The number of people who are using mobile advertising exclusively is increasing. If your business is not using mobile advertising, you will not reach your target audience and potential customers.
iii. Retailers are Getting Mobile Arrangements Wrongly
The news nowadays shows how retailers are struggling to keep their profit margins high due to poor returns. In recent years, most retailers have taken their employees and shareholders by surprise because of a massive decrease in sales and net profits. Such companies view mobile marketing and e-commerce as an option when they are planning their budget. However, despite the channel’s vast opportunities, the retailers struggle to invest in mobile marketing, which makes them fall into the rat race of dwindling sales and profits.
iv. Mobile Devices are Growing Online Growth
With improving internet infrastructure and escalating smartphone penetration globally, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily activity for more than 83% of all users in the world.
v. Google Advice Retailers to Use Mobile Marketing
The main reason that will make you start mobile advertising is the Google Mobilegeddon update, which penalizes websites that have not begun to consider mobile marketing. These penalties are getting stricter with time, and your company has to take necessary measures before feeling the impact. Your site has to be easy to browse and responsive on mobile devices. In simple terms, your site will get a slap from Google by going down in the search engine ranks.
vi. It is Personal
It is hard to get a brand close to the audience when it is behind a computer. Using mobile devices is, however, different. These devices are special accessories that people carry along at all times. They provide a different physical aspect as compared to other media.
This form of marketing is personalized because it allows retailers to get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will be gaining momentum as time goes. Businesses and firms waiting will find it hard to get on board, making them spend a lot of money.
vii. You Have the Chance Of Hitting Them Time and Again
If your strategy targets desktops, you need to keep in mind that there is a possibility that your audience is also using mobile devices. Therefore, it might take a few attempts to reach and resonate with customers. If you miss the laptop chance, use the smartphone to get them and convert the viewer.
vii. It is Getting Costlier With Time
Facebook advertising is the best example of what might happen if an advertising method has grown in popularity. Costs have continued rising in the recent past for no good reason. However, you might attribute it to the increase in market competition.
The mobile marketing space is similar; you will have to engage it now or later. It is advisable to do it now because tasting costs are quite affordable than waiting for the future when you have to break the bank before returning.
ix. Mobile Advertising Opens Up Possibilities and Virtual Realities
Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to make a profit from this channel. Therefore, you need to understand that there exists an opportunity for all businesses in all industries.
x. Mobile Marketing is Large and Has Taken Charge
Recently mobile advertising had gone back to the face-to-face mode of shopping. When the internet became populous, the mobile has once again hit the market, spending a lot by using mobile devices. Research says that by 2018, more than 25% of business profits will be coming from mobile devices. Therefore, mobile advertising is a modest way of ensuring profit as people are always ready to purchase via their smartphones.
