Web design usually involves many varied disciplines and skills in the maintenance and production of websites. The different web design parts include interface design, graphic design, authoring, proprietary software and standardized code, search engine optimization, and user experience design. Although some designers may specialize in all aspects of web design, most designers usually work in groups, each tackling a different part of the process.
The term web design is mostly used to refer to the design process involving the front-end design of a site that includes writing markups. In the wider scope of website development, Web design is partially more complex than web engineering. This is because web designers are expected to have the technical Know-How in usability and be at par with the current website accessibility guidelines if their work involves creating markups.
HTML and CSS in Web design
HyperText Markup Language, commonly known as HTML, plays a big role in web design since it gives the content on the website its meaning and structure by defining what the content is, for instance, paragraphs, images, headings, etc. Cascading Style Sheets, or what is commonly referred to as CSS, is a display language used to enhance the appearance of the content on the site, for example, the use of colors and fonts.
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CSS and HTML are used independently, which should be maintained in web design. For instance, in all your web-related activities such as “Web Design and development, appearance, website, homepage, HTML,” HTML should not be written in a CSS document, and vice versa. The general rule is that HTML should always represent content, while CSS should always represent how that content appears. For those who are beginners in HTML, in some cases, you might encounter strange and often new terms, but with time, you are likely to become more conversant with all of them. However, the commonly used words in HTML you should begin with include attributes, tags, and elements.
New standards in HTML and CSS
Technologies and Tools used in web design
Depending on the step of the production process, web designers use a wide range of varied tools in their work. Though their principles remain the same, the tools and technologies are updated with time by the current software and standards. Web designers use raster and vector graphics to create design prototypes or images formatted for the web. The main technology used in creating websites is the standardized markup, which can be generated or hand-cooked using the WYSIWYG editing software. Furthermore, proprietary software uses plugins to bypass the user’s browser versions. They are mostly WYSIWYG but with the choice of using the software’s scripting language. Search engine optimization strategies may also be applied to check the search engine’s ranking and suggest ways of improving it. Other tools used are the markup validators and other tools for testing accessibility and usability. This is to make sure that the website meets the website accessibility guidelines.
Most Usability professionals and experts such as Kyle Soucy and Jakob Nielsen have several times insisted on homepage design for any website success since the homepage is an essential part of a website. However, in the early 2000s, it was discovered that a surging amount of web traffic was not directed to the homepage but was going directly to the contents of the pages via e-newsletters, RSS feeds, and search engines.
Due to this, it is evident that home pages play a less important role in the success of any website. In 2012 and 2013, rotating banners and sliders, also known as carousels, became a vital component of homepage web design. The carousels are used to display recent content in a specific space. However, while undertaking “Web Design and development, appearance, website, homepage, HTML,” it should be noted that carousels often damage a site’s usability and search engine optimization.
Web development refers to the work involved in developing a website for the World Wide Web. Products range from simple single-page sites using plain text to complex web applications, social network services, and electronic businesses. Tasks in web development include web design, client liaison, and e-commerce development.
Web site appearance
The feel and look of your site are more essential than just displaying the information you want, but doing it in a way that appeals to and creates attention from your target audience. Multiple factors should be considered when scaling out your website’s appearance. One of the major considerations is your intended audience. Look at their nationality, gender, age bracket, animations, colors, animations, and graphics.