Go for a custom-designed WordPress theme if you have the budget instead of settling for a free one. But don’t just go to any WordPress theme designers. To get the most out of your theme, make sure you deal with an experienced SEO-knowledgeable WordPress template designer/developer. Based on experience, a good designer will cost you somewhere between 3K to 5K, depending on your design requirements. If you choose to settle for a custom-designed WordPress theme, you should understand that sooner or later, you will have to pay for the developer to upgrade your theme in case WordPress releases a newer version. If you’re OK with the above, then a custom-designed WordPress theme is highly recommended for you. Alternatively, you can settle for the next best thing – Premium WordPress themes.
Using premium themes like Thesis, Headway, Genesis, and Catalyst gives you an edge in customization and SEO. These themes are coded by no less than the experts, so you can be sure they are compliant with established web standards. They are also compatible with virtually every internet browser, so you don’t have to worry about how your website will look when viewed in any browser. These are just a few benefits available to you if you opt to use a Premium WordPress theme.
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Premium WP themes Are Cost-Efficient
Cost is one of the reasons why most bloggers and web admins choose to use Premium WordPress themes over custom-designed themes. Although it shouldn’t be the case, website owners are limited with their resources. The truth is, getting a good custom-designed WordPress theme will cost you some money, and so, if you are not ready to shell out funds for your WordPress theme, then a Premium theme will do. It will cost you only a fraction of what you pay for a custom-designed theme. The problem is, you risk your website’s brand if you don’t customize it since there will be many of you using the same theme.
Premium themes And Customization
The good news is, Premium WordPress themes are easy to customize. In fact, Premium themes’ best selling proposition is their “customizability.” While the ease of customization varies from one Premium theme to another, they’re generally easy to customize without dealing with codes. This feature is especially appealing to website owners who don’t know how to write a code and want to concentrate on creating solid content and marketing their products.
Lifetime Updates, Upgrades, And Support
While not true to all Premium WordPress themes, a sizeable number does provide lifetime updates and upgrade. WordPress continues to improve, hence, the release of newer versions. But with the enhancements and improvements on WordPress, your outdated theme may no longer work as it used to. What’s worse, it could potentially inhibit your website from achieving its full potential.
Theme support, another important feature that should be “a must” for every WordPress theme, is not always available to all themes. If you’ve chosen to use a Premium Template, the chances are that you are receiving all the support that you need. The thesis theme, for instance, has got a great support community where you can get all the help you need. Detailed theme documentation with almost all WordPress themes is not enough to get you sailing all by yourself. Some wild customization you require might not have been documented, so you want someone to help you. This is why support is indispensable.
Search Engine Optimization
Traffic is the lifeblood of every website. For your online business to thrive, you need to make sure people are constantly visiting your website. The best route would be from the search engines to your website. Why? Because traffic from search engines is highly targeted, hence, highly convertible. To get a share of traffic from Google, Yahoo and Bing, your website needs to be optimized for them. It’s called SEO, short for search engine optimization. Now, what have Premium WordPress themes got to do with SEO, you ask? Well, SEO starts on your website, and it’s called on-page optimization. If the WordPress template you’re using is poorly coded and confusing to the search engines, then you can’t expect much love from them. Unfortunately, this is often the reality that free WordPress theme users have to face. Novice designers mostly create free WordPress Templates. On the other hand, Premium WordPress Templates are usually created by the more experienced and knowledgeable WordPress developers/ designers. And because it’s for mass consumption, it would easily identify the good ones from the mediocre ones. All it takes is a quick search on Google to read reviews and testimonials from current and previous users. For custom-designed themes, it’s tough to tell especially if you don’t know how to write a code.