Go for a custom-designed WordPress theme if you have the budget instead of settling for a free one. But don’t just go to any WordPress theme designers. To get the most out of your theme, deal with an experienced SEO-knowledgeable WordPress template designer/developer. Based on experience, a good designer will cost you between 3K and 5K, depending on your design requirements. If you choose to settle for a custom-designed WordPress theme, you should understand that sooner or later, you will have to pay the developer to upgrade your music if WordPress releases a newer version. If you’re OK with the above, a custom-designed WordPress theme is highly recommended. Alternatively, you can settle for the next best thing – Premium WordPress themes.
Using premium themes like Thesis, Headway, Genesis, and Catalyst gives you an edge in Customization and SEO. These themes are coded by no less than the experts, so you can be sure they comply with established web standards. They are also compatible with virtually every internet browser, so you don’t have to worry about how your website will look when viewed in any browser. These are just a few benefits if you use a Premium WordPress theme.
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Premium WP themes Are Cost-Efficient
Cost is one of the reasons why most bloggers and web admins choose to use Premium WordPress themes over custom-designed themes. Although it shouldn’t be the case, website owners are limited in their resources. The truth is, getting a good custom-designed WordPress theme will cost you some money, and so, if you are not ready to shell out funds for your WordPress theme, then a Premium theme will do. It will cost you only a fraction of what you pay for a custom-designed piece. The problem is that you risk your website’s brand if you don’t customize it since many of you will use the same theme.
Premium themes And Customization
The good news is that Premium WordPress themes are easy to customize. The best-selling proposition of Premium themes is their “customizability.” While the ease of Customization varies from Premium theme to another, they’re generally easy to customize without dealing with codes. This feature especially appeals to website owners who don’t know how to write code and want to concentrate on creating solid content and marketing their products.
Lifetime Updates, Upgrades, And Support
While this is not true for all Premium WordPress themes, a sizeable number do provide lifetime updates and upgrades. WordPress continues to improve, hence the release of newer versions. But with the enhancements and improvements on WordPress, your outdated theme may no longer work as it used to. Worse, it could inhibit your website from achieving its full potential.
Theme support, another important feature that should be “a must” for every WordPress theme, is not always available to all articles. If you’ve chosen to use a Premium Template, the chances are that you are receiving all the support that you need. For instance, the thesis theme has a great support community where you can get all the help you need. Detailed theme documentation with almost all WordPress articles is not enough to get you sailing by yourself. Some wild customization you require might not have been documented, so you want someone to help you. This is why support is indispensable.
Search Engine Optimization
Traffic is the lifeblood of every website. For your online business to thrive, you must ensure people are constantly visiting your website. The best route would be from the search engines to your website. Why? Because traffic from search engines is highly targeted, hence highly convertible. To get a share of traffic from Google, Yahoo, and Bing, your website needs to be optimized for them. It’s called SEO, which is short for search engine optimization. Now, what have Premium WordPress themes got to do with SEO, you ask? Well, SEO starts on your website, and it’s called on-page optimization. If the WordPress template you’re using is poorly coded and confusing to the search engines, then you can’t expect much love from them. Unfortunately, this is often the reality that free WordPress theme users face. Novice designers mostly create free WordPress Templates.
On the other hand, Premium WordPress Templates are usually made by more experienced and knowledgeable WordPress developers/ designers. And because it’s for mass consumption, it would easily identify the good and mediocre ones. All it takes is a quick search on Google to read reviews and testimonials from current and previous users. For custom-designed themes, it’s tough to tell, especially if you don’t know how to write code.
