What a WordPress Designer Should Know

The main benefit of a freelance WordPress designer is cost. An individual is usually less expensive to hire than a professional development firm but may require some upfront fees to post a job request, read designer portfolios, or employ a designer best suited to handle the unique requirements of a specific website when doing so through a freelancing agency.

WordPress Designer

WordPress is one of the essential publishing tools currently and can be used as an effective bridge to improve rankings on a website’s search engine. It has an abundant plugin structure allows WordPress developers and users alike to reach far beyond the basic features of an initial WordPress installation. WordPress has over 18,000 database plugins at its disposal designed for SEO purposes to attach widgets.


There are multiple SEO plugins designed for WordPress for most website blogs. WordPress SEO differs from other network platforms because of its user-friendly layout and is especially favored by publishers. WordPress alone is used to sort and assign web pages and posts using a URL comprised of only numbers and some symbols.

However, WordPress does not allow an individual to deliver posts that will end up in high rankings on search engines. It is structured to give a detailed description of posts on a dashboard or allow people to link to them easily. Integrating plugins with WordPress is essential for web pages to yield maximum SEO results. Interestingly, search engines figure in page titles as an important ranking factor directly affecting SEO. This is because most people looking for a particular topic will click on a website based on a title that matches their query closely or exactly. WordPress blogs, therefore, need to have a syntax attached to them in the following format to attract more traffic: title> archive> title.


Using Image Optimization For WordPress

Smush. Image optimization is another key factor in improving search engine results. The plugin deletes excess image bytes from files without altering their visual or display quality. The plugin also removes metadata from image files in JPEG format. It optimizes its compression, strips excess colors from indexed images, posted and produces indexed PNGs from certain converted GIFs. Applying relevant alternate text with definitions and descriptions to images, file names, and the title makes it easier for those with poor eyesight or those trying to access an individual’s website from a Smartphone to see search engine results from a more appealing display. In addition, web crawlers can see the whole structure of a website using a sitemap.

A sitemap helps fresh content on a site get indexed faster every time a new post is added. An XML plugin is necessary to help search engines like Bing and Google index a WordPress blog even better. Plugins like Google XML Sitemaps can notify the major search engines and generate a sitemap. As mentioned earlier, navigating through a WordPress blog is less convenient without easy-access links. Breadcrumbs are links typically added right about the title and allow search engines to assess a site’s structure and help web users move through a site more easily. A WordPress plugin known as Yoast can further assist by ensuring that breadcrumbs return to a website’s categories and home page. Do not hesitate to ask a WP developer for assistance.


Widgets are small modules designed to help web searchers utilize many plugins’ extended abilities, such as small news sliders, a slideshow, and boxes with drag-and-drop sidebar content placement.

WordPress also handles author mentions, GPL-compatible themes for sponsorships, and links to sites. A top WordPress designer moves far beyond the basics and understands the technology associated with WordPress by learning the best practices for PHP and MySQL content management and a variety of other things to help a website owner further improve their search engine rankings with WordPress. An updated form of WordPress called WordPress multi-user makes it possible for those promoting a website to host their blogging community and manage and moderate all incoming blogs from only one dashboard. Therefore, with additional customized features, WordPress helps businesses run a more successful website performance and boosts consumer traffic.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.