There are a lot of different plugins and techniques discussed regarding SEO for WordPress. Sometimes, it can be unclear which approach is best to get your blog started properly and quickly. You also want to maintain a clean look to your blog to make it visitor-friendly.
Here are 10 SEO tips that will help you get all these accomplished.
SEO Tip # 1: Use Targeted Keywords in the Post Titles.
Post titles should make use of targeted keywords and should be mentioned every so often in the article. The titles should not be used again as another post title on the same site since this can confuse the search engines and influence your rankings. It is good to make a list of keywords you would like to focus on and have them handy for your post titles.
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SEO Tip # 2: Make Page Titles Interesting and Keyword-Rich.
Use appropriate keywords that you want to target. These should be carefully thought out. It is essential if you are going to have a list of pages appear on your site’s front page.
Make your titles appealing and interesting in the first couple of words. Avoid unnecessary words like “a” and “the” at the beginning of the title, as you have a limited number of words to grab the person’s attention by searching the search engines for a topic.
SEO Tip # 3: Use a Google Sitemap.
This tool can get your site indexed faster by Google, and it is a must-have for any WordPress site. It helps Google find out what pages are on your site. You can make a sitemap with a simple plugin that allows you to turn on the sitemap at the flip of a button.
SEO Tip # 4: Ping Your Posts.
Every time you make a post, you can ping your post to several different websites. This will give you added exposure and help you develop backlinks if your post is linked back by webmasters. Every post should be pinged.
SEO Tip # 5: Customize Your Permalinks.
This is one of the most important things you can do for a WordPress blog as far as SEO goes. You want to get the title of your post in the URL itself. You can do this by customizing your Permalink structure. Type in /%postname%/ in the custom option, and the blog post name will appear.
If you do not make the changes, the default structure will appear in the URL, consisting of numbers and question marks. This does nothing for SEO, and your posts would not be picked up as quickly and would not rank as well.
SEO Tip # 6: Create Tags.
Creating tags helps the search engines when they are crawling your site. They are only one or two words that briefly describe what your post is all about.
Search engines use tags to help categorize, index, and find your posts faster. Tagging can be done as soon as you complete a post and only takes a few seconds to do.
SEO Tip # 7: Do Some Linking.
You can cross-link your posts to other posts you have on your blog. You can either do this manually or by using a plugin. If you have a post that you think is important or a sales page on your blog, you can link to it and make the post or page have an importance level of its own.
SEO Tip # 8: Set Up Categories.
Categories will tidy up your site into a neat and orderly presentation of good content for both your visitors and the search engines. It is like cataloging a file cabinet full of loose papers into separate piles of readily available information.
If you have the permalinks turned on for your blog, you will see the category listed in the URL and the name of the post. This helps with SEO, and your visitors will appreciate seeing what is on the post directly from the URL.
SEO Tip # 9: Include Related Posts.
You can add posts that are related to a post under any postings that you do. You can get a plugin that will place several posts that are related via their tags.
You can configure how many related posts you want to show, making it easier for the search engines to make their way to your older content.
SEO Tip # 10: Use an All-In-One SEO Pack.
This plugin generates META tags automatically, or you can set any META keywords and descriptions you want. It works well with other plugins and gives you the flexibility to try ranking for different keywords if you are not properly recognized for one.
Many web admins would not consider doing without this one SEO plugin and have seen dramatic results by using it. It can be added to pre-existing sites as well if you want to try boosting your rankings.
You can do other things to help optimize your SEO on a WP blog, but if you follow the recommendations listed above, you will be well on your way to having a blog that the search engines would love and pay attention to.