Mobile Marketing Definition

Mobile marketing is often referred to as “short message service ” or SMS marketing. However, assuming that it is merely texting is entirely wrong.

Mobile Marketing History

A Finnish news service offered free news headlines via SMS, sponsored by advertising. Six years elapsed from the launch of SMS until the first advertising appeared using this new data media channel. This led to rapid experimentation in mobile marketing and mobile advertising. The world’s first conference to discuss mobile advertising was hosted in London in 2000, sponsored by the Wireless Marketing Association.

Mobile Marketing Facts

Mobile messages are received 90% of the time, and 65% of marketing emails are opened on mobile devices in the US. Based on new research from Movable Ink, Americans are more often ditching desktops and viewing marketing emails on their tablets and smartphones. The US Consumer Device Preference Report 4th quarter 2013 reveals that 65% of marketing emails were opened on a tablet or smartphone during the 4th quarter of 2013 (up from 61% in the previous quarter), while desktop opens dropped to a new low of 35% (down from 39% in the last quarter).

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Mobile Marketing Trends

Mobile marketing trends will change in the next 2-3 years as mobile phones will be used to communicate or surf the Internet and pay for services and goods. It’s possible in the foreseeable future that mobile devices will replace debit and credit card-making purchases.

U. S. companies are beginning to increase their spending on Mobile Marketing every year. In 2012, Mobile Marketing generated about $139 billion in U. S. sales. According to a study made by the Mobile Marketing Association, it may increase over the next two years by 52% to over $400 billion by 2015, according to a study made by Mobile Marketing Association.

Thirty-eight percent of iPhone users spend more time reading emails, spending 15 seconds or more reading each email. Android smartphone users came in second, with 35% spending 15 seconds or more reading emails.

The popularity of tablets continues to grow, with over 16% of emails being opened on a tablet. Although Android tablets comprise only 1.8% of total email opens, this figure was twice as high as the previous quarter.

Apple tablets and smartphones constituted 50% of total email opens, a figure that was the same in the third quarter. Android tablets and smartphones represented 14% of all email opens (a 10% increase).

A Nielsen research study revealed that in 2013, three out of five mobile users owned a smartphone. The study also indicated that there had been a 10 percent increase in smartphone ownership from the previous year.

How Mobile Marketing Works

Location-based content In conjunction with mobile marketing is location-based content marketing. Mobile devices equipped with GPS allow businesses to send users deals, coupons, and special offers based on the user’s current location. This strategy started in 2013, but we will see it increase in 2014 as more smartphones have 3G and GPS. If businesses fail to take advantage of this trend, their sales may decline as their competitors steal their customers with smart mobile marketing.

How to Increase Sales With Mobile Marketing

Create a mobile-optimized site. Your website’s design may please the eyes, but mobile-dependent users won’t use it easily if it’s not mobile-friendly. Appeal to your prospective customers by creating a mobile-friendly and easy-to-navigate website version.

Use QR Codes. QR is short for Quick Response Code. A QR Code is a two-dimensional code that carries info about your service or product. , These codes can be published in print mediums like magazines and newspapers or advertising materials. You can encrypt information that redirects customers to your website or even a particular web page with your product list or a specific product’s information. Practically all smartphones have a preinstalled barcode scanner app, which can access the data encrypted in the code.

Provide mobile discounts. Offer limited discounts, which your customers can use only if they key in a text message to a short code (i.e., a shortened phone number) or subscribe for updates via mobile. Once enrolled, you can send discount coupons that are exclusive to subscribers to their phones. This technique compels your customers to accomplish a call-to-action to get an item they want.

Create a mobile app. But you say I’m not a programmer, and I’ve heard that creating mobile apps is hard. Not anymore! There are app creation programs available that require no technical knowledge. I know of one such program where you check a few boxes, and an app is automatically created in about 12 minutes. Of course, you can always hire a programmer to do the app for you through eLance. Com or guru. com.

Share socially through social media. The marriage of social media and smartphones is a match made in heaven. People don’t have to stay at their computers to keep track of their social networks. They need a smartphone and a reliable Internet connection. Please take advantage of this practice by having your customers take a snapshot of their experience with your service or product and share it on social media.

The Key to Mobile Marketing Success

The key is to find the fine line between texting and providing value-added information. Running a successful local mobile marketing plan means providing customers with timely information to take advantage of special deals, rewards, and discount programs.

Mobile Marketing Goals

When establishing mobile marketing strategies, it is best to determine goals before spending money on campaigns. Do you plan on using mobile advertising to build your brand or for direct marketing? Will you create short-lived viral or ongoing campaigns that make up for previous marketing messages?

Conclusion

In light of these findings, it’s clear that a mobile marketing strategy is not just something nice to have; it’s a necessity. If your business} regularly sends emails, they must be optimized for mobile users. But more importantly, if you link back to your site in the email, you’d better link back to mobile-friendly pages to avoid turning away potential customers.