Marketing for Cold and Flu Season

Sneezes, runny noses, watery eyes, and long waiting times at primary care doctors’ places of work make your urgent care middle a tremendous area for people to turn to for the duration of cold and flu season. With shorter waiting times and equal-day service, pressing care facilities may be a blessing to those who are unwell. But they’re best a blessing if human beings recognize them.

To help boom the wide variety of patients in your center all through bloodless and flu season, you need to have a remarkable marketing campaign in location. Your marketing must include traditional advertising, social media advertising and marketing, occupational medicinal drug advertising, in-house advertising, and notable customer service to ensure return visits and word-of-mouth referrals.


Traditional Marketing

Cold and flu season should be your urgent care center’s busiest time of the 12 months. Consequently, it must be added while you plan to spend most of your advertising finances on traditional advertising and marketing. Radio, television, newspapers, magazines, and billboards are all conventional methods of educating the network on what you do.

Because you are a professional in the discipline of medicine, you must also contact the fitness editor at your local newspaper and offer recommendations on how to preserve human beings’ health through the cold and flu season. Establishing an awesome courting with the fitness editor will assist in getting you unfastened exposure to information articles at some stage in the year. Your middle call in a news article about fitness isn’t the handiest loose, but it is also more credible than advertising and marketing.

Because December is also a heavy journey month, you ought to ensure your brochures are in each inn in your town. Often, ill vacationers will stop for your village overnight, and the hotel team of workers can direct them to your middle. Because the team of workers regularly modifications often at hotels, you must visit them at least every three months to drop off additional brochures and remind them you’re there to carrier their customers.

Social Media Marketing

Social media is the first-rate way to preserve contact with your established sufferers. Your internet site needs to have a “news” or “weblog” section, wherein you regularly publish updates on how to stay healthful this season. When your neighborhood newspaper publishes records about ailments hitting your region, your weblog must respond to the diverse topics. If you reproduce the articles verbatim, remember to constantly attribute them and link lower back to the newspaper’s website.

If you no longer have a weblog or information segment on your internet site, you may get one for free using the software program from Your IT Department or a nearby tech can install this software program onto your internet site in approximately an hour. A constantly up-to-date blog gives price-added advertising to your patients; it additionally facilitates improving your ranking in engines like Google.

It would help to use your Facebook and Twitter bills to construct relationships with your patients. You’re continuously putting your name in front of them by presenting “Did You Know” tips to your buddies on these websites daily. Your guidelines need to be exchanged for the season and offer beneficial statistics. If you have a blog for your website, you can set up a Facebook Application called “Networked Blogs” to automatically pull something you post for your weblog onto your Facebook page. This will cut down on the amount of time you need to post on specific social media websites. Another neat application to apply is Ping. FM. Ping lets you replace a couple of social media websites at one time.

Occupational Medicine Marketing

One of the offerings you must remember is an online flu health center offering agencies that utilize your pressing care middle for painting-related accidents and drug trying. Companies should pre-ebook the range of vaccines they may want to ensure you have sufficient vaccines available to maintain your pressing care and occupational medicinal drug agencies. It would help if you also had agencies pre-pay for the flu photographs you order (or signal an agreement), so you no longer emerge with unused stock and need a corporation to exchange their mind earlier than you give them their flu shots next year.

When talking with the safety coordinator or HR Director on the companies where you agenda the on-site flu shot clinics, ask them to provide free flyers to be posted in wreck rooms and on enterprise bulletin boards. One way to ensure high turn-outs at flu clinics is to ask corporations to allow personnel to get the shot as a part of their painting day. Many businesses may even recollect presenting unfastened incentives to personnel for getting a flu shot. Remember, the more employees who get a flu shot, the greater profits your pressing care middle could make, and the more likely the employer will invite you again in the next 12 months.

To show appreciation to each business enterprise and its employees for utilizing your occupational remedy services, you should also consider sponsoring mild refreshments and snacks at some point in the flu sanatorium.

In-House Marketing

Perhaps the most inexpensive way to market your center as the place to go throughout bloodless and flu season is to do matters in residence. Marketing flu shots to your sufferers may be without problems by posting flyers in rooms and having your personnel put on promotional buttons. Many suppliers of flu vaccines will give your employer loose flu-shot promotional kits to help you get the word out about the importance of flu pictures.

Always consider human beings for your pressing care for many motives. Someone who reaches for your seat with a broken leg may not recognize they can also be seen for strep throat or a chilly unless you tell them. You must continually be prepared to go-sell your commercial enterprise to patients. Consider putting together a quarterly patient publication that every affected person takes domestic with them when they leave. Have brochures about all your services available inside the rooms and the foyer. If you provide an occupational medicinal drug program, make certain all and sundry known for occupational medicine also realize you have a pressing care center.

One of the urgent care centers’ biggest mistakes is not instructing their new patients about their services. Each person who visits the occupational medicine side of your center has to go away with a brochure about your urgent care center. Many times, people who are available for a drug display by no means understand there’s any other aspect for your center. If they were glad about the treatment they received while getting a drug screen, the probability is they will be more than delighted to provide you a try when they become ill at a later factor.

Amazing Customer Service

Finally, to provide extraordinary customer support, the most essential thing you could do is to market your urgent care middle all through bloodless and flu season. If your sufferers feel excellent about the provider they obtained at your center, they may inform their pals and circle of relatives about you. But suppose your patients feel the service they receive (I., E. You give them something positive to speak about). In that case, they’ll inform their friends and family about your center.

You could do numerous things to ensure your sufferers depart your center, wanting to inform others about you. For starters, your staffing levels have to be ok. Because your middle will revel in higher than regularly affected person volumes this time of year, you need to have the personnel in the location prepared to care for everyone. While understaffing can save you money,createseate overworked and careworn personnel. This can lead to bad attitudes.

Your sufferers must additionally get hold of more than they count on once they go to your pressing care middle. One way to do that is to provide free hot coffee, warm cocoa, and hot tea in the ready room. Purchasing a Keurig Coffee Maker and placing it within the foyer is a smooth way to expand drinks to your patients. If you order an espresso, teas, and warm cocoa in bulk, you may discover notable offers on components for your Keurig online.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.