Marketing for Cold and Flu Season

Sneezes, runny noses, watery eyes, and long ready times at primary care doctor’s places of work, make your urgent care middle a tremendous area for people to turn to for the duration of cold and flu season. With shorter waiting times and equal-day service, pressing care facilities may be a blessing to those who are unwell. But they’re best a blessing if human beings recognize them.

To help boom the wide variety of patients on your center all through bloodless and flu season, you need to have a remarkable marketing campaign in location. Your marketing has to consist of a combination of traditional advertising, social media advertising, and marketing, occupational medicinal drug advertising and marketing, in-house advertising, and notable customer service to make sure return visits and word-of-mouth referrals.

Traditional Marketing
Cold and flu season should be the busiest time of the 12 months at your urgent care center, and consequently, it has to additionally be whilst you plan to spend a large majority of your advertising finances on traditional advertising and marketing. Radio, television, newspapers, magazines, and billboards are all traditional methods of educating the network on what you do.

Because you are a professional inside the discipline of medicine, you must also make contact with the fitness editor at your local newspaper and offer recommendations on how to preserve human beings healthy all through the cold and flu season. Establishing an awesome courting with the fitness editor will assist get you unfastened exposure in information articles at some stage in the year. Your middle’s call referred to in a news article approximately fitness isn’t handiest loose, but it is also greater credible than advertising and marketing.

Because December is also a heavy journey month, you ought to ensure your brochures are in each inn in your town. Often times ill vacationers will stop for your town overnight, and the hotel team of workers can direct them in your middle. Because the team of workers regularly modifications often at hotels, you must visit them at the least every three months to drop off additional brochures and remind them you’re nevertheless there to carrier their customers.

Social Media Marketing
Social media is first rate manner to preserve in contact together with your established sufferers. Your internet site needs to have a “news” or “weblog” section, wherein you regularly publish updates approximately how to stay healthful this season. When your neighborhood newspaper publishes records about ailments hitting your region, your weblog must respond to the diverse topics. If your reproduction the articles verbatim, bear in mind to constantly attribute them and link lower back to the newspaper’s website.

If you do no longer have a weblog or information segment on your internet site, you may get one for free the use of the software program from WordPress.Com. Your IT Department, or a nearby tech-guru, can install this software program onto your internet site in approximate half-hour. Not only does a constantly up to date blog give price added advertising to your patients, it additionally facilitates improve your ranking of engines like google like Google.

You should also utilize your Facebook and Twitter bills to construct relationships with your patients. By presenting every day “Did You Know” tips to your buddies on these websites, you’re continuously putting your name in the front of them. Your guidelines need to exchange for the season and offer beneficial statistics. If you have a blog for your website, you can set up a Facebook Application called “Networked Blogs” to automatically pull something you post for your weblog onto your Facebook page. This will cut down on the amount of time you need to spend posting on specific social media websites. Another neat application to apply is Ping.FM. Ping lets in you to replace a couple of social media websites at one time.

Occupational Medicine Marketing
One of the offerings you must keep in mind offering agencies who utilize your pressing care middle for paintings related accidents and drug trying out is an on-website online flu health center. Companies should pre-ebook the range of vaccines they may want to ensure you’ve got sufficient vaccines available to maintain both your pressing care and occupational medicinal drug agencies. You ought to also have agencies pre-pay for the flu photographs you order (or signal an agreement), so you do no longer emerge as with the unused stock need to a corporation exchange their mind earlier than you give them their flu shots next yr.

When talking with the safety coordinator or HR Director on the companies wherein you agenda the on-site flu shot clinics, ask them if you may provide free flyers to be posted in wreck rooms and on enterprise bulletin boards. One way to make certain high turn-outs at flu-clinics is to ask corporations to allow personnel to get the shot as a part of their paintings day. Many businesses may even recollect presenting unfastened incentives to personnel for getting a flu shot. Remember the more employees who get a flu shot, the greater profits your pressing care middle could make and the much more likely the employer will invite you back again next 12 months.

To display appreciation to each the business enterprise and their employee for utilizing your occupational remedy services, you ought to also consider sponsoring mild refreshments and snacks at some point of the flu sanatorium.

In-House Marketing
Perhaps the most inexpensive way to market your center as the place to go to throughout bloodless and flu season is to do matters in-residence. Marketing flu shots to your sufferers may be without problems done via posting flyers in rooms and having your personnel put on promotional buttons. Many suppliers of flu vaccines will give your employer loose flu-shot promotional kits to help you get the word out approximately the importance of flu pictures.

Always take into account human beings come for your pressing care middle for lots of motives. Someone who comes for your middle with a broken leg may not recognize they can also be seen for strep throat or a chilly unless you tell them. You must continually be prepared to go-sell your commercial enterprise to patients. Consider putting together a quarterly patient publication that every affected person takes domestic with them when they leave. Have brochures about all the services you offer available inside the rooms and inside the foyer. If you provide an occupational medicinal drug program, make certain all and sundry who is available in for occupational medicine additionally realize you’ve got a pressing care center.

One of the largest mistakes urgent care centers make is not instructing their new patients approximately all of the services they provide. Many times people who are available for a drug display by no means understand there’s any other aspect for your center. If they were glad about the treatment they received at the same time as getting a drug screen, probabilities are they will be extra than glad to provide you a try when they become ill at a later factor. Each person who visits the occupational medicine side of your center has to go away with a brochure approximately your urgent care center.

Amazing Customer Service

Finally, the maximum essential thing you could do to marketplace your urgent care middle all through bloodless and flu season is to provide extraordinary customer support. If your sufferers feel excellent approximately the provider they obtained at your center, they may inform their pals and circle of relatives about you. But if your patients feel high-quality approximately the service they receive (i.E. You give them something positive to speak about), they’ll inform their friends and family approximately your center.

There are numerous things you could do to ensure your sufferers depart your center wanting to inform others about you. For starters, your staffing levels have to be ok. Because your middle will revel in higher than regularly affected person volumes this time of year, you need to have the personnel in location prepared to take care of absolutely everyone. While under-staffing can save you money, it’s going to also create overworked and careworn personnel. This can lead to bad attitudes.

Your sufferers must additionally get hold of extra than they count on once they go to your pressing care middle. One way to do that is to provide free hot coffee, warm cocoa and hot tea in the ready room. Purchasing a Keurig Coffee Maker and placing it within the foyer is a smooth way to provide an expansion of drinks to your patients. If you order an espresso, teas, and warm cocoa in bulk, you may discover notable offers on components for your Keurig online.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.