Your blog is important to your business because it regularly keeps your business in front of your target market. Sometimes it’s difficult to make posts four or five times a week. If this happens to you on a regular basis, maybe it’s time to consider using guest bloggers.
A guest blogger writes blog posts for your blog and in return, they receive credit for the post. It’s a good idea for these posts to be unique and never to be posted anywhere. This will help you with credibility and uniqueness.
Finding guest bloggers can be a challenge unless you know how to find them. There are many ways you can find these people and we’ll discuss several of them in this article.
One of the easiest ways to find guest bloggers is to make a post on your blog and ask for people to submit requests. Include what you’re looking for in the posts and what your target market is interested in because that will help eliminate some of the requests. I’d recommend you ask for a link to their blog or articles they’ve posted so you can make sure they’ll write posts that will be interesting and valuable to your readers.
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Another way to find them is to make a post on your social networking sites like Twitter and Facebook. Now you need to know you’ll receive messages from people that will not be a match, so don’t be shocked when you see them. You need to find people that write similar to you and you’ll want them to include topics that aren’t going to be in direct competition with you. You also don’t want to use people whose businesses are not geared to your market or are in the same line of business as you.
Asking people may work as well. Search for blogs that are visited by your market, but are not in competition with your business. When you search for blogs, use the keywords for your search that are used by your market because they’ll be there regularly to read the posts.
It’s not a bad thing to use guest bloggers when you don’t have the time to post when you want or if you start to run dry on topics. Guest blogging is good for your business because it puts your blog in front of others. Most times guest bloggers will share their posts with their target market and on their social networking sites.
Not only will guest blogging give you more time to grow your business, but it will also increase your traffic. Use guest blogging to your advantage and you’ll see the growth you want in a different and good way.