What does the above quotation convey? To have a portal, you have to commit mistakes. Isn’t that funny? No, not at all. It may be a motivating sentence, but it can turn out to be doomsday for small startups with little investments in the business. This article has been done especially for small start-ups who want to make it in their respective fields and are planning to launch their website or looking for a facelift or adding new functionalities to a there existing site or aren’t sure about their design requirements.
Choosing a Web Design Company
With many web designers and developers out there, from freelancers to agencies, to online templates, how do you know what the right fit is for your company, and more importantly, for your goals and objectives? Choosing a web design company is not that a serious job. But choosing a good web design company is a real serious challenge. People say that the Internet has made business processes simple and global, but how about the complexities that the Internet offers, which are unique. Just search for the term “Good Web Design Firm” on Google, and it comes up with millions of results. For the normal human being, it’s impossible to search for every result. We will go through the entire process of selecting a Web Design and Development company in a structured way.
STEP 1 – Planning
The first step involves defining your needs. While searching for the right web designer, it is important to have a clear idea of what role your new Web site or a redesigned one will fill. Will it provide information to your customers? Will it serve the needs of your employees? Or will it include an online shopping section so that you can sell your products to visitors? Most Web designers will need to know the following:
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- o The role of your new Web site.
- o The intended market or audience of your Web site.
- o Your budget.
Take time to consider what you expect from your Website and the type of information you want to communicate to your potential clients before you approach your designer. This will save you and the designer a considerable amount of time and effort.
STEP 2 – Searching and Creating a Primary list
Searching is a vigorous process and does not require any special skill other than diligence to achieve good results that fulfill your requirements effectively. It does not have to be a pervasive research work. Just scan through directories, check Google listings on specific keyword searches, and ask for referrals from your friends or business partners.
Referral: Ask business acquaintances, friends, and family which web design firm designed the website for their respective organizations or if they can otherwise recommend a web design firm.
Web sites: Determine the web design firm responsible for the websites of organizations you admire. These organizations may be your competitors or in related or unrelated industries. Sometimes the web design firm is included in the site credits or is listed elsewhere on the website. If you cannot find the credits on the site itself, please contact the organization and ask which web design firm is responsible for the website. This can also be a good source for references for that web design firm.
STEP 3 – Evaluating and Shortlisting
Once you have gathered a list of potential web design firms, you are ready to pare them down to a shortlist. This requires a bit of research work. o Portfolio – It’s about the three C’s – Credibility, Consistency, and Capability. How consistent are they? What are the parameters on which the company is capable enough to fulfill your requirement? Are there any testimonials that speak about their credibility? Do the projects in the portfolio have a consistent quality? Have they consistently given good results in the given time frame? Has the Web design company providing solutions to other companies in your industry? Have they dealt with similar challenges to those faced by your organization? These are some important factors to consider. When you’ve narrowed your search to a few design sources (through recommendations, web directories, or your competitors’ sites), evaluate their online portfolios and rate structure. A website doesn’t have to be flashy or animated to do its job. Browse sites they have built, check ease of navigation, information organization, overall cleanliness, and visitor-friendliness. Also, consider hiring a firm that demonstrates some familiarity with your type of business. Just go through the success stories/case studies that have been made available on their website and corroborate the credentials through references if possible.
o Experience and Fees – This is called the EF of the web design firm. Experience and fees are very much inter-related. The general norm is the more experienced you are, the more you are paid. This interesting story can tell you what experience is all about.
Once upon a time, there was a steam-generating plant that was not producing much steam. After a frustrating search for the cause, the plant manager, in desperation, called in an expert. After only two hours on-site, the expert found the problem and placed “X’s” on two pipes causing the problem, saying that they had to be removed. When presented with the bill, the plant manager asked the consultant how to charge $5,000.00 for only two hours of work. When he asked for an itemized bill, this is what he got:
1. $400.00 – Placing “X’s” on two pipes.
2. $4,600.00 – Knowing where to place the “X’s.”
The plant manager got what he paid for and probably a lot more. He had already used up more than that amount on his own staff, not to mention the loss of revenue while the plant was shut down. For him, securing the advisory services of a consultant was the right thing to do.
It matters a lot if the company has good experience in diverse business domains and has professionals and specialists from variegated backgrounds. As such, they will understand different business verticals that may be an advantageous point for your website. Another important factor is a budget. What you pay is what you get – WYSIWYG. Never compromise with the quality of your website to save few quick bucks. In the long run, you will end up on a losing side. Have you ever imagined why American diamonds cost less than real diamonds when it’s difficult to differentiate between the two at times? It’s obvious – the brilliance and hardness of diamond. This makes another interesting point, you can get cosmetic surgery done for your website for a lesser cost, but it will lack the functionalities and effectiveness. It can draw visitors but can not turn them into business. So when you pay for something, you definitely get a good deal in return.
Does this match your requirement? o Technology – What is their technological competence? How many projects have they worked on using the same? How frequently is their technology upgraded- both in terms of software and hardware?
o Deadlines – Has the company carried out the projects in stipulated time? Time is one of the most important factors, as the longer it takes, the higher the input costs get. Some companies may offer you a shorter time period and may be ready with the design. But after that starts the long and torrid journey of finding and fixing bugs that may turn your visitors off.
o Responsiveness – How promptly the company responds to your queries? Does it listen to your queries? Are they responsive to my suggestions and questions? Do they explain issues in ways you can understand? Do they share your general vision for the site? Are they interested in Return on Investment for the website? Do they possess the skills necessary to achieve your goals?
Generally, English (US/UK) is taken as the preferred language to communicate. o Communication Process – Poor communication is one of the major bottlenecks for business processes. Ensure that the company with which you are working is comfortable with your language. What are the tools and technologies they use for communicating? How will they keep you updated with the developments about your project? These are some important factors that should be kept in mind while deciding about the communication process while choosing a Web Design partner.
All these points will help you narrow down the list of companies that may offer you viable solutions and help your cause. The next step involves inviting proposals from the short-listed parties. Just check through as many cross-references that you find justifiable or will satisfy your curiosity. The more time you will invest in this phase, the sweeter the returns will be afterward.
STEP 4- Proposals
Once you have selected your short-list of top web development firms, request that they send you a proposal. Ask that their proposal includes an overview of your requirements and their proposed solution. This will help to determine which web design firm understands your requirements best. Also, ask that each web design firm includes a description of their development process and a price breakdown for the various aspects of the website project.
STEP 5 – Evaluating Proposals
Evaluate each proposal individually based on merit. Take the following points into consideration:
a) Wellness of the proposal.
b) Respective strengths and weaknesses of the companies.
c) Evaluate the presentation and format style.
STEP 6 – Selecting the Company
After your organization has reviewed all proposals, compare them with each other. How do they fare in terms of presentation? How do their processes appear in terms of project management? Do they present scalability and/or upgrade paths for your project, which go beyond the needs of the immediate goals outlined?
After going through all the above processes, you should zero in on a particular company. If the doubt persists, establish a communication process between the likely companies to understand their process and commitments.