Essential steps to create an effective marketing strategy

You might have always heard of framing effective marketing strategies for the growth of the business, but let us first understand what marketing is in the industry. Marketing is any activity a company undertakes to boost its product or service sales. It includes advertising, endorsements, and selling products and services to the targeted audience. Next comes the concept of marketing strategies, a long-term plan or action that aids in promoting a company’s product and services to hold a competitive advantage. Want to know the essential steps involved in creating an effective marketing strategy? Here are a few of them –

marketing strategy

Have a goal

A marketing strategy should always start with a goal or mission statement. It is all about that ‘what’ and ‘how’ you must begin with to get to where you wish to be. For example, if you want 500 people to attend a seminar hosted by your company within four months, your ideal goal should be to get at least 10% of registrations done at the end of the first month to get on track.

Besides bringing a hike in sales, there can be other goals such as generating leads, spreading brand awareness, increasing customer value, and much more. Whatever the case, identify the goals and how your marketing team can work together to achieve the goals.

Market analysis

Before you develop a marketing plan, you need to gain a sneak peek into the market you will be operating in. Market analysis is a primary way to get versed in the market’s current internal and external conditions.

This also involves focusing on the market performance in recent times and other emerging trends that can be taken advantage of. Also, find out your competitors’ challenges so that you stay geared up with the potential challenges you may face in the market you choose.

Identification of your target audience or market

Before you chalk out a marketing strategy, you must first gain a clear understanding of your niche. Also, you need to understand which demographic location to target. Remember that whatever you plan should be done, keeping your customers in the center. Accordingly, anticipate the needs of your potential customers and plan out ways in which you can meet them better in comparison to your competitors. It would be best if you did in-depth research about the customer persona in the targeted market to develop practical strategies that can appeal to them to try your products or services. This will help boost your marketing strategy and make it more relevant to take you on the path of success.

Have the appropriate tools

Once you have fixed your goals and identified your target audience, you need the right tools to monitor the success of your dreams. There are numerous softwares that let companies keep track of the likes and dislikes of a customer. Also, some tools can measure and track the success of your marketing strategies. Get all such tools at your disposal to get everything tied up.

Set up a budget.

Deciding on a budget is also essential to frame an effective marketing strategy. Ensure you keep aside a specific amount for marketing to achieve the goals. At the same time, ensure that you get sufficient returns from the marketing activity to make it worth the investment.

Define tact and strategies.

Different tactics and strategies that can be used for advertising and revenue growth in a set duration need to be framed out. Such processes may vary from company to company and even brands, but whatever the case, such systems need to be focused on keeping the goals in mind. This is the essence of developing a market plan using all the abovementioned points.


These are a few essential steps that you can follow to make an effective marketing strategy. You can also enroll in sales and marketing courses at leading universities to learn how to make more discoveries to grow your business. But it would be best if you remembered that such systems could not happen overnight; it takes dedication, devotion, and a lot of hard work to develop the right marketing strategies that can allure your target customers and transform them into real and ideal customers.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.