Twitter For Manufacturers, Part 2 – What Twitter IS

What is Twitter, truly? That’s a question I get a lot, given that I began my quest to apprehend social media within the international context. Even outside the doors of enterprise, plenty of folks do not capture Twitter. Twitter is a courting-constructing device, a way to talk briefly with others and stay linked. I studied an article in which the writer likened Twitter to “friend ESP,” letting us know not what humans are bodily doing but what they are considering, planning, reading, watching, and paying attention to. Because Twitter is so short, brief, immediately, and effortlessly disseminated to mobile devices, it’s the closest element we should direct brain track. No carrier has been convenient, sufficient, and substantial enough to capture these records, and Twitter does it in actual time. Incredible, while you reflect consideration on it! Pretty useful, wouldn’t you say?


Twitter is Social Messaging.

Twitter can also have begun as a micro-blogging service. However, it has grown into tons greater than a tool to type in one hundred forty character fame updates. One way to explain what Twitter is is to describe it as a go among running a blog and instant messaging, although that would not suffice. It’s extra correct to mention that Twitter is social messaging. Twitter allows you to comply with humans and feature followers and interact with them through Twitter out of your cell phone and cellular devices, making it the right social messaging device. Whether you’re out of the workplace and want to coordinate a meeting with a set of people that identical day, retaining a group informed of activity at an alternate display, or maintaining a team posted on the progress of a big production challenge, Twitter is an excellent tool for fast speaking a message to a set of human beings – a countless quantity of human beings.

Twitter is a Miniature Blog.

Micro-running a blog is a short update commonly containing a confined range of characters. On Twitter, that restriction takes place to be one hundred forty characters. On Facebook, it is referred to as posting a standing replace. There are many other social media sites where customers micro-weblog. Twitter became the social media website that made micro-blogging a part of our cultural vocabulary.

In essence, micro-running a blog is for people who want a blog. However, they do not need to jot down a blog. A non-public weblog can keep humans informed on what is going on in your life, commercial enterprise, or industry; however, not everybody desires to spend an hour crafting a properly written put-up about their principle on why producers are not embracing social media. Sometimes, you want to mention something like “producers simply do not get social media,” or “I simply heard ‘what’s Twitter besides’ for the 3rd time this week,” or “Love that my new purchaser is so psyched about their social media marketing campaign” or “just watched American Idol and I think Casey goes this week!”

I needed to throw in a single non-public object. Even if your number one reason for purchasing a Twitter account is expert, your micro-weblog still desires enough tweets approximately you, personally, that humans can see you as a real, live man or woman. The complete factor of social media, even in business, is to create connections and relationships. Those relationships will not cross past the virtual level if the human beings you’re connecting with do not see you as someone they like and believe. That won’t be easy to accomplish if all you tweet about is your enterprise.

Twitter is a Social Media Marketing

Perhaps the maximum widely recognized example of Twitter’s use to correctly market a “product” turned into the Barack Obama Presidential marketing campaign. Appealing to a younger, greater tech-savvy audience, the Obama campaign used Twitter to hold them updated on marketing campaign tendencies and issues, actual time. Obama became more non-public to them through social media. He did not just communicate with them; he interacted WITH them (nicely, possibly not Obama himself, however, staff contributors who represented Obama.) Twitter is a tremendous way to fast connect to an audience of endless numbers.

There are several possibilities for advertising and marketing on Twitter. Take as an instance a cafe with a strong, local Twitter following. They can tweet about their daily specials or reductions to draw in clients. A creator can generate buzz about her new ebook. A carrying good can tweet about special promotions they’re presenting together with a first-rate wearing occasion held in their city. A mall can tweet about the grand opening of a brand new store and draw in clients, giving off a loose gift to the first 50 customers. Alright, I realize what you’re wondering. These are all examples of B to C advertising; you’re accurate. I should save something for my next blog post that allows you to cross over a number of the methods I see manufacturing and business provider agencies using Twitter.

Many gears make using Twitter as a form of social media advertising and marketing a breeze. With utilities like Twitter, it’s easy to transform an RSS feed into Twitter updates. Free, internet-primarily based structures like SocialOomph.Com deliver groups the capacity to pre-schedule tweets at some stage in the week, automating the whole technique and ensuring a steady flow of updates. Other free, web-based totally software, including Tweetdeck or Hootsuite, delivers agencies tools that assist groups in locating fine followers and revealing conversations taking place about their enterprise, their competitors, and their industry. any

Twitter is News Reporting

Have you noticed an information ticker streaming across the lowest of the display on a few of the foremost news reporting stations? In a virtual international, this counts on the Internet more and more for information; that streaming ticker is Twitter.

Twitter is a fantastic useful resource for reporters at any huge event or convention looking to hold a large group of human beings “in the know. Coverage of any occasion is made extra non-public and delivered in actual time while Twitter is used. Faster and extra instant than some other form of media communique, Twitter has been embraced by the “new media” of the Internet and is slowly winning attractiveness among conventional media channels.

So if we pass again to the unique question: What is Twitter, truly? We can say that it is many various things to be exclusive to humans. It may be used strictly for private use, to preserve a circle of relatives or organization of friends in touch; it may be utilized by a company to coordinate business activities; it can be used by the media to keep human beings knowledgeable of an event or growing story; it could be used by a retail enterprise to broadcast news of interest, specials, and discounts to its clients; it can be used for marketing a person, a corporation, or a provider; it can be used by celebrities, politicians, authors, and different public figures to build up a fan base and reveal a recognition; it can be used as a tool to inform all people – of something – in real-time.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.