Every day, thousands of people devise creative SEO strategies that they believe will move their websites to that coveted number one spot on the search engines. It is most likely that you have been doing the same. The problem gets even more frustrating when your website gets close enough to the top spot but not quite there.
If you are still struggling with this problem, here are four SEO tips that will help you get over that hump and into the top spot. If nothing else, it should bring a feeling of great satisfaction. Hopefully, it will also mean that you will use this success with the search engines to make more money from home, using the Internet.
SEO Tip 1 – Look At What The Competition is Doing and Create Better SEO Strategies
There is a good reason why other websites are ranking higher than yours and possibly making their owners more money. Chances are, they have optimized their “on-page” SEO techniques to rank better than yours. You can quickly find out what they are doing and emulate them if you can. Here are a few things to look for. Look at what keywords they are using in their page titles and descriptions. Look out for meta tags and how they are being used. Are they using related keywords instead of just the one you are fighting for?
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Look for anchor text as well. Many web admins will even hyphenate their keywords or make them bold. If you search for an SEO book, you will find a free toolbar that is very useful in dissecting web pages. This tool will give you almost 30 different pieces of information about a website. A quick example is that I used this tool to discover that I do not have my primary website listed a DMOZ.org! I am ashamed to admit it, but it is true. I have since fixed the problem, though.
SEO Tip 2 – Shoot for Double Ranking of Your Keyword(s)
Tip number two is a brilliant idea that can put money in the bank. Go for Double Ranking of your keyword. If you search your keywords without quotation marks (” “), you may find that you have at least two pages in the top two or three pages of the SERPs ( Search Engine Result Pages). You can use this to your advantage. What you should be doing is to optimize the pages for the same keywords, then place reciprocal links on them.
This is almost like creating a link wheel, with a few spokes missing. The search engines will reward you for this and move your page(s) up the ranking. If you do not have double rankings for the same keywords, you can still get extra search engine love by getting backlinks to those pages that are already optimized for your main keyword. Use these SEO tips to good advantage by practicing.
You need to see who provides your best links with that keyword you are trying to rank for. Here is a case in point. I recently took a look at all the traffic I got from Search engines and other pages. I was most surprised to find that most of my traffic did not come from Google as I thought! No. Instead, that spot was reserved for a blog I cannot even remember visiting. Somehow I have a link on it, and I get a lot of visitors from that link. I was shocked. So, now that I know that, I am looking at the other blogs that are also well ranked and can be seen as authority sites. The point here is to know where you are getting link juice from to up the ante.
If you are not too sure whether or not your links will be powerful enough to benefit you, use a tool like Inkscape to calculate your MozRank. This will tell you the quality of that incoming link(s), unlike other tools that only focus on the number of links. This information will be able to tell you what to do next. If your competitors have a higher MozRank, then you need to improve yours.
If your MozRank is higher but still cannot rank above them, you probably have issues with either on-page optimization or poor anchor texts. Either way, you will find out what needs to be done to improve your SEO strategy and move that page up the SERPs.
SEO Tip 4 – Make Good Use of Google Webmaster Tool
Deciding to use the Google Webmaster tool may be the best thing you can do to optimize your website. SEO tips are good to know but better when you actually put them into practice. Google has some great tools that will help you do the following:
a. make sure that you have a sitemap submitted,
b. find duplicate tags and descriptions and fix them
c. See if search engine spiders are actually finding your pages
d. find out if you have 404 pages on your site
, e. Tell Google how to index your images as well as pages.