SEO tips can help you get higher Yahoo or Google listings, but only if you use them. Most people think they know better, called SEO professionals, who must use PPC advertising to get their websites listed high enough to be seen. Who will tell us what to do when they cannot do it themselves?
I have had some of them criticize my ‘crap’ HTML and my ‘useless’ linking strategies. My site has ‘only a Page Rank of 3′. So what? It sits between #1 and #5 on Google Daily, # 1 to #4 on Yahoo, and #1 on MSN. I will gladly accept their criticism of my HTML and linking when they achieve the same. Until then, perhaps they would be better off buying my book than complaining about my websites!
I would feel more predisposed to them if they stopped criticizing me – I only started to do the same when I got sick of their comments and could not emulate my results. Who am I, a rank amateur, to beat them in the SEO stakes!! I have been at this for many years.
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So, SEO tip #1 – don’t b: Don’t do anything you are told unless those telling it to you have at least one of their websites in the top 5 on all the major search engines for a competitive keyword. Mine has >800 million other results on Google.
Tip 2: Use classical search engine optimization. Use meta tags because some search engines still use them. The main one is the description meta tag. Keywords are unimportant, but use them anyway. It does not hurt you, so use them.
The third tip relates to the title of your website—two points related to this. The first is that it should be the best keyword you can find related to your niche or website. That means a good demand and low supply, though too much is sometimes written about this since such keywords are not easy to find. If you can’t do something with low supply, use what you want and decide to compete against them. Somebody has to be top, and why can’t it be you? Probably because we are told not to compete against the big boys – by these big boys!! Too many people give up on SEO too quickly.
The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the place. The graphics are the same, but the title is the keyword for which the page is optimized. Why do otherwise? Yet 99.99% do (just a guess!). The fourth of my SEO tips isis related to each page’s headings. The page’s main title should be in H1 tags, and the header should be in H2 tags. You don’t need more subheadings that can go into H3 tags but should contain text that could be construed as minor keywords.
I might be wrong, but who says? If you ignore the big guys and compete against them, they can be beaten. Check out what they are trying to sell you, and you will notice that much of it is obsolete, such as site generation and article generation software. That’s not an SEO tip, just a word to the wise from the not-so-wise. I have no pretensions, but I know my home page on Google, Yahoo, and MSN. Just search for ‘article services’.
The fifth SEO tip is to use your keywords sparingly. Most people still think that 1% – 3% keyword density is ideal, yet it is too much. An optimum keyword density has little to do with the keyword itself but more with the contextual relevance of the page content to the topic. This leads to the sixth of the SEO tips: write naturally and honestly. If you know about your subject, write about it in your language, and don’t try to meet any perceived need for a specific number of keywords within your page content.
Seventh, don’t forget about your links. You can get a higher search engine listing if you have many links back to your website from other sites. The links are from page to page, and you get a proportion of the Google PageRank of the page linking to you relative to the number of other links leaving that page, and also give the page that you link to a proportion of your PageRank, calculated in the same way. The problem with reciprocal links is that most runners are connected to and from pages with a PageRank of zero, even though the website home page can have a PR of 6 or 7.
SEO tip eight. Use your internal linking to maximize the PageRank of a selected page on your website. You don’t need every page on your site listed in the top 10 of Google or Yahoo; you only need one. To maximize your efforts on that one page. Visitors and visitors will then visit the rest of the pages on your website, and so will search engine spiders, so you know that every page on your site will be listed and with a chance of being found in a search.
The important point of that tip is to concentrate on getting one page in the top 10. That’s all you need. You will have links to all your other pages once somebody reaches that page in the top 10. Tip nine: Once you get visitors, keep them there. Give them useful content and something to do, even if you click from page to page. Offer them a gift for completing a quiz on your topic or free vacation certificates for certain actions: these are easily found on the internet in a form that you can either post or email them to print their own. Offer them an opt-in form so that you can keep in touch.
That is the most important tip – if you can keep in touch with your visitors after they have left your site, you can offer them new products as they come along without having to seduce them to revisit your website.
Finally, the SEO tiphere’smber 10. Enjoy what you are doing, and don’t. Don’t consider it so much as a job as something to enjoy and do as best as possible. I wish you the best of success since it is lovely when it comes – as it will go with you.
