Most SEO knowledge can be summed up through 50 tips and tricks. These SEO tips comprise 12 years of SEO evolution, professional insight, and proven results. The SEO tips range from basic concepts to advanced strategies. Work your way down the list, and when you complete it and understand it, you will be armed with a productive skillset that can contribute to all future online marketing efforts.
#1: Use META tags for your Title, Description, and Keywords. Keep META tags relevant to the content of each page.
#2: Don’t try to optimize too many keywords on one page. Keep a narrow focus and keyword theme on a page-by-page basis
#3: Perform keyword research to identify phrases representing your products and services. Each page is optimized for a unique word.
#4: Implement keyword-friendly titles and alt attributes for links and images. Similarly, use keywords in your web page names.
#5: Include at least one outbound link to a non-competitive authority website in your industry. Google has made this point very clear.
#6: Google has declared that page-load speed will impact search engine ranking. Page load speed should be under 2 seconds.
#7: If you service only a local community, optimize your website for that community. Tap the local business tools for each search engine.
#8: Build an XML and HTML sitemap to ensure thorough search engine crawling. Free online sitemap resources can help you.
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#9: For any page intended for SEO, including a minimum of 400 words per page. Make sure the content is supported by keyword research.
#10: Submit to more than only the Tier 1 search engines. Tier 2 search engines can sometimes drive traffic and count as inbound links.
#11: Don’t pass on “link juice” unless necessary. Use the [rel=”no follow”] attribute if you don’t want link credit passed on.
#12: Build web pages and not list items [li]. Dedicate a web page to each item rather than displaying a list of services/products.
#13: There is no such thing as a “duplicate content penalty.” Google has confirmed. Factors other than content influence rank.
#14: Using “301 redirects” is critical for transferring established ranking from an old website to a new web design.
#15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301.
#16: SEO-friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
#17: Many Tier 1 search engines factor in the domain name age when determining PageRank. It established business maturity.
#18: The time your domain is reserved can influence PageRank. A long registration period indicates long-term ambitions.
#19: When you engage in PPC, you can save money by not bidding on phrases where you already have strong organic rankings.
#20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize these search ranking impressions and watch them climb.
#21: Do not use a pure Flash or graphical home page. Always ensure a healthy amount of content and solid navigation.
#22: Don’t like begging for inbound links? Try writing articles and submitting them to article submission sites. The target length is 450 words.
#23: Implement keyword research when writing articles and newsletters. Host the content on your website with clean navigation.
#24: Add new content to your website regularly. Blogs, tips, and articles work well. Search engines favor frequently updated sites.
#25: Use descriptive content for items in your shopping cart. Don’t call it “item 13324”. Utilize the “title” link attribute.
#26: Don’t hyperlink generic text like “buy now” or “click here.” Use keyword-based content in your links.
#27: Link quality is more important than link quantity. What matters is the sum of the inbound PageRank (link juice).
#28: Google can perform fast site indexing through Google-owned media, including Blogger, Knol, Buzz, Google News, and YouTube.
#29: Maintain clean website code. Follow WC3 standards, fix broken links & images, remove 404 errors and no frames, and use static URLs.
#30: Use the [strong] tag to emphasize targeted keywords. Use [b] for aesthetics, where the phrase is not targeted for ranking.
#31: Don’t try to do too much with one web page or website. Search engines want to focus.
#32: The content around a link carries weight for the linked page. Be descriptive and integrate targeted keywords.
#33: Domain registrars sell ownership privacy protection. Don’t buy it if you are interested in SEO! The search engines want transparency
#34: Search engines prefer fresh content over static. New content can come from articles, blogs, site interaction & social media
#35: Human factors matter. SEO-friendly efforts must also be human-friendly. Once you gain clicks, you still need to make the sale.
#36: Site ranking cannot be punished for bad inbound links. However, it can be penalized for linking to bad sites, such as link farms.
#37: Implement search-friendly URLs. Many shopping carts and CMS use dynamic links that interfere with search engine indexing.
#38: Every web page should include a keyword-based headline tag [h1]. Maintain font size with style tags.
#39: Your [h1] tag should integrate the focus keywords used in your [TITLE] and [META] descriptions. Stick to a tight keyword theme.
#40: Google AdWords states that a “www” before your domain name increases clicks. Carry this through to SEO with canonicalization.
#41: Consider “article swapping” to build inbound links. This technique not only creates connections but also boosts content.
#42: You can optimize for more than websites. SEO can apply to video, audio, images, and articles, depending on your business model.
#43: Be patient with SEO. It may take weeks for SEO changes to take effect. Make sure prior changes take root before changing again.
#44: While Google PageRank does not directly impact your keyword ranking, it influences how often and deep your site is indexed.
#45: Search engine spiders may see “http://WWW.domain.com” and “domain.com” as two separate websites, cutting link juice in half.
#46: If one page has two links pointing to the same location, Google only considers the text and attributes of the first link.
#47: If you sell physical products, publish them in Google Products. Implement descriptive keyword phrases in your XML posts.
#48: If you sell products, create merchant accounts with Yahoo Shopping, Amazon, eBay, etc. Let those resources work for you.
#49: Change web pages that consistently rank poorly, including [META], [TITLE], and even content. If improvement is not possible, change every 3-4 months.
#50: Build a few web pages for experimental purposes. See how ranking responds to specific tweaks. Log your findings and progress.
