It isn’t long now until the Galaxy Note 8 launches, and given the radical changes coming, it seems even Samsung can’t resist ‘accidentally’ teasing this phone.
Using the company’s official Twitter account for its Exynos chipsets, today, Samsung tweeted a promotion for the Exynos 8895 – the chipset used in the Galaxy S8 and Galaxy S8 Plus. But the phone used in the promotion was neither of these well-known flagships.
Galaxy Note 8 based on multiple leaks Concept Creator Galaxy Note 8 based on multiple leaks. Image credit: Concept Creator Instead, Samsung gave us a good look at a new smartphone with an Infinity Display which has even smaller bezels than its two flagships. A smartphone that matches up almost exactly with the leaked renders, schematics, and cases for the Galaxy Note 8 features the curved edge display expected to debut for the first time this year on the Note range. Does Samsung promote the Exynos 8895 with the Galaxy Note 8? Does Samsung promote the Exynos 8895 with the Galaxy Note 8? Needless to say, the tweet sent Twitter users into a frenzy. In the meantime, Samsung has kept quiet about the image while – crucially – not removing it. Both moves are understandable. The ‘accidental’ reveal builds interest ahead of the launch while the silence adds to it. It’s Smart Marketing 101.
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Furthermore, the angle of the handset Samsung shows does not answer the most contentious aspect of it: whether the fingerprint sensor will be integrated into the bottom of the display or not. Multiple leaks suggest Samsung hasn’t been able to pull this off, and it will remain rear-mounted in a slightly less ridiculous place.
Olimar’s Galaxy Note 8 range is now on sale. Mobile Fun Olimar’s Galaxy Note 8 range is now on sale. Were this the Galaxy S8 or Galaxy S8 Plus or even just a generic image, then Samsung would have surely have had no issue showing this part of the phone. Yes, it could be a coincidence, but it would be one heck of a coincidence just a month from launch and two months before Apple’s headline-grabbing (if troubled) 10th anniversary iPhone is unveiled.
Samsung is not that naive.
Of course, it isn’t just the iPhone 8 which Samsung has to worry about. With Google’s heavily redesigned Pixel 2 XL breaking cover this week and arriving in a similar time frame, it means the smartphone wars are reaching boiling point. And with such competition comes the need for an occasional ‘accident’…