How to Get Qualified Bloggers

If you want to become a self-published author, promotion is the largest hurdle (other than finishing your book). The bulk of your readership will undoubtedly come from the Internet, a tremendous market to cover. That can seem overwhelming, but don’t worry: there are ways to reach your target audience and distinguish yourself from the crowd. One of them is through bloggers.

Don’t underestimate the power of bloggers in an eBook promotion.

It’s safe to say bloggers might be among the most important assets in your marketing toolkit. They’ll publish a review of your book and broadcast it to their followers, expanding your market reach in ways you could never do alone.

They’ll also provide those crucial first reviews, which you’ll need before you can even consider listing your book in big e-publishing markets like Amazon.


But how exactly do you get bloggers to review your books? There are a few simple rules, and the rest is good old-fashioned perseverance.


However, before you start issuing review requests, read this next section carefully. It shows you how to find the right bloggers whose followers would be especially interested in reading your book.

What to look for in a blogger-reviewer

The trick is finding bloggers whose audience matches your own. The expanse of the internet may seem too huge to handle, but the good thing is that it’s large but also capable of incredible specificity.

When searching for bloggers to review your book, you should feel free to go beyond broad book genres and for niches instead. Tailor your efforts to your book’s niche category, and you’ll see better results. For example, “Young Adult” is a vast genre. So is “fiction.” If that describes your book, and there are bloggers out there with the same area of interest, you might have made a match made in heaven! For something more niche, try “Young Adult Disaster Fiction.”

Finding bloggers in your niche isn’t only a good idea; it’s required. Approaching bloggers who don’t review your type of book is a dead end, not to mention very annoyingly for that blogger. Before making a review request, read the blogger’s review policy. You can figure it out if they don’t have one by browsing their review history.

Here are three ways to find bloggers in your niche.

Do an internet search. Your best friend at this point is the search engine. Type in your niche genre + “blog” and start digging around. This is time-consuming, but you’ll dig up some gems if you stick with it. Find a few, and start building your list of potential blogger reviewers. One essential tip here is to use the “blogroll” feature found on most blogs. It’s a list of other related blogs with links to them. This is how these bloggers form their networks: by helping one another and sharing links. For you, it’s an instant web of potential reviewers. Use Twitter. If you have a Twitter account and you haven’t built it up, start doing so now. Once you have a few thousand followers, your tweets may get noticed by enough people so that you can connect with potential review bloggers (or, better yet, customers!). People may even ask you for a review copy if your book sounds interesting! Granted, building up your Twitter account takes time and effort, so this tip works best for people who have already done this. By the way, all this also applies to other social media platforms. Consider Reddit. If you’re an expert in a particular niche, chances are there’s a thread for you. Become part of that community, interact, and you may get some like-minded bloggers who will review your book very willingly, given you’re both interested in the same ultra-niche topic. How to make a review request.

Probably the biggest mistake you can make is to send a generic, impersonal, and unmemorable request. You are asking a busy blogger to read your book, so crafting a proposal that catches the eye and stands out from the rest makes sense. In other words, consider your review request an advertisement for your eBook. The aim here is to entice the blogger to want to review your book!

You should compose a letter that includes the following items:

Explain how you found the blogger. Tell why you contacted the blogger (i.e., “you’re a fan of ***” and “I’ve written a book about ***”). Ask politely if they’d like to take a look at your book. If you can, offer something in return, like a guest blog post (see below*). A Thank You A summary of your book. Links to where the blogger can read an excerpt or a chapter if you have a website. Some authors even create a promotional video and post it on YouTube. Offer to do a guest post.

Like you, bloggers are busy people, so they often welcome guest bloggers on their sites. Offer to do a guest post (let them choose the topic, to be nice), and either make it clear you’d like a positive review or hit them up later once they’ve gotten to know you as a guest blogger.

Either way, it’s about forming a professional relationship with a result that’s mutually beneficial. That sums up what you’re trying to do here, no matter which technique you try. Marketing on the internet is about forming relationships, remember? By the way, this is a good reminder to get those social media accounts up and running!


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.