How to Optimize Your Site in Two Hours

U feel that now is the time to implement search engine optimization (SEO) for your website? Would you like to leverage the internet to have 100s to 1,000s of additional customers:

  • Landing on your site before a competitor?
  • Trusting your content as an expert opinion?
  • Giving you direct contact for more information?

If so, you will benefit significantly from these free SEO tips. Professional search engine optimization comes at a heavy price. However, the amateur can be effective with the SEO tips provided throughout this article. This information is meant for entrepreneurs, marketers, managers, and small businesses who want free SEO rather than spending thousands of dollars. Upon completing this article, you can implement these SEO strategies on your website immediately in a step-by-step fashion.


These free SEO tips encompass the fundamentals of boosting page ranking, and even the experienced internet marketer will probably benefit from the following information.

Free SEO Tip #1: Definition of a Keyword

Keyword [kee-wurd] n. – the words that your audiences will most likely input into a search engine


Newbie tip: Since “keywords” are the words people search for in Google, each page should target a set of “keywords” most relevant to their product or service. Examples: If you’re a local home remodeler, a target keyword may be “kitchen remodeling Annapolis” – if you’re a computer repair shop, a target keyword may be “laptop repair Maryland.” Every business has a set of target keywords. The website should reflect each keyword individually, dedicating an optimized page for each.

Free SEO Tip #2: Choosing the Best Keywords

In the industry, we refer to the activity described here as “keyword research,” which is short for the process that best identifies the web real estate a business wants to pursue.

Here are some free SEO tips for performing “keyword research”:

Go to Google and perform a search for “Google Keyword Tool.” After a brief brainstorm, input your suspected keywords into the tool. Avoid using geography, so if you are a small business consultant in Baltimore, type “small business consultant”. The device will return a list of related keywords and how often each is searched for every month. A great keyword has a combination of relevancy and search volume. The volume is provided for us generously by Google. The bearing, however, requires the human element. Select 5-10 keywords with the most relevance and highest search volume. You are now ready for the next step.

Free SEO Tip #3: Where to Put Keywords

Different places on each page should include the targeted keyword. This is information that we discuss in these free SEO tips as well. We refer to these places as “SEO Points,” Some of the most critical are: Page Title – search engines factor the page title heavily into their rankings Page URL – this is another crucial location for target keywords. If your page URLs resemble, you will want to consider adjusting them to something along the lines of Page Headline – this is a tricky part of SEO since the keyword must be present while at the same time remaining catchy and interesting to the reader.

Page Meta Description – It is important to include keywords for search engines to pick up, but, like the headline, a good meta description remains catchy and relevant. Page Copy – a keyword must be distributed throughout the actual visible copy of the page. Page Meta Keywords – although Google no longer considers meta keywords in their algorithm, smaller search engines still credit them, so it doesn’t hurt to input target keywords there. Free SEO Tip #4: Optimizing Your Site for Keywords Now that you’ve targeted keywords and learned about the “SEO Points,” it is not time to implement the changes, which will yield a decent increase in the traffic and leads your site receives. First, ask yourself, “Do I have pages on my site that already contain my target keywords?” and “Do these pages focus on my target keywords individually?”

If the answer to both of these questions is “yes,” then modification of the SEO Points (titles, URLs, headlines, etc.) to include the target keywords is required. If the answer to the above question is “no,” just create new ones.

SEO Tips for Creating New Pages:

Create one page per target keyword and include it in the SEO Points we’ve previously discussed. For the best results, each page must provide the information the reader seeks. A short page with irrelevant information will do little to serve our purpose. Take some time and put yourself in the reader’s shoes. A new page should be 300-500 words, including the target keyword 2-4 times throughout the page copy. Create a link to the new page from your homepage, or Google will never find it. Deciding where to link the page is important for SEO and is more of an advanced practice. Of course, many of the strategies an advanced SEO professional utilizes have not been mentioned in this article, and some of them can make a tremendous difference. However, if you follow all of the steps outlined for now…


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.