Without these fundamentals in your arsenal, you will have a much lower chance of success as an internet marketer. Many options are available to you, whether you are trying to make extra money, start an online career, or promote your existing business online.
If you are inexperienced at online advertising and affiliate marketing, here are 5 major tips I would like you to have as somebody who has been in the trenches.
#1 – Don’t be discouraged if you don’t get instant results.
This is probably one of the biggest stumbling blocks for anyone who wants to make money online or get traffic to a web project/business. Many of them will take some time to show results regarding most conventional (yet effective) marketing techniques.
If you are desperate for short-term money, there are ways to make money quickly, but sometimes they are not the most reliable. The truth is, anyone trying to start a business online should be prepared to put in some serious work before they see results.
This isn’t to say you can’t make easy money, but building a long-term social media brand, ranking your website, and figuring out how to make money can take time. If you are prepared to spend some time and effort setting up your business, you can reap the rewards when your long-term strategies pay off in residual income.
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So if you got out there and try it, give it some time before you give up because I had seen many frustrated marketers quit when things didn’t go their way right away.
#2 – Learn to be Resourceful
This is also a very crucial tip, or rather a skill that is learned over time. If you don’t have something, and you need it, you have 2 choices. You can either sit around and do nothing without it, or you can figure out a way to get it.
The choice here is obvious; we are going to go out and get it. Now the question is how efficient we are. If you are inefficient, it may take you more time and even money to find what you are looking for—for example, a guide on how to get more followers on Instagram.
If you learn to be resourceful, you can start finding internet marketing forums and knowledge bases that will answer most of the questions you might have.
Additionally, never underestimate the power of Google. I say this because when I need the answer to a problem, I can easily find it on search engines. It can be as simple as copy-pasting an error message into Google.
This is useful because when building a website or a campaign, there is always the potential for something not to work right. Finding a solution easily will save you time and frustration, which leads to my next trip.
#3 – Don’t let yourself get frustrated
It can be easy to lose your cool when things don’t go your way but remember to treat this as a professional business. This may not apply to everyone, but I know I can easily get frustrated when my computer is not cooperating.
Most of this can be based on fear, so it is good to start this out as a side project. If you quit your job full-time without having any money, it can be scary when you don’t make money.
My suggestion is to take breaks when needed, especially if you are really working around the clock to make your campaigns successful. If results don’t show up right away, or your campaign doesn’t convert, and you waste some money, don’t let it discourage you.
Sometimes this is a game of trial and error, and you must capitalize on every failure as a learning opportunity. My entire affiliate marketing career from 2010 to 2013 was a failure when I had to quit, but I used the whole experience to learn from my mistakes when I came back to the game.
#4 – Don’t Put All Your Eggs in One Basket
In some ways, this might apply more to those truly trying to make internet marketing their only source of income, but everybody can still benefit from this.
If you look at the world of internet marketing, there is an endless number of different niches, traffic methods, monetization methods, etc., to choose from.
In some cases, it can overwhelm you when you try to digest it all. However, take advantage of all the possibilities. If you have a successful campaign or making money, don’t just send traffic from one area. Send traffic from as many different sources as possible.
If you have one successful niche website or campaign, be sure to start spreading to other niches or creating other campaigns. If you wrote an e-book about fitness, be sure to figure out how you can write another one.
These are small examples of ways you can diversify your marketing strategy if something goes wrong or stops making you money. In addition, exploring all your options open up possibilities for success you might not have expected.
#5 – Don’t get Overloaded
This last tip can be applied in many different ways. First, if you are a real hustler, you can be overloaded with how much you need to get done. If you decided to create some niche products and do CPA marketing, for example, you might be busy all day.
You might never run out of things to accomplish, but just don’t let it overload you. If you rush to get things done or feel overwhelmed, you won’t enjoy the benefits of working for yourself. Take things piece by piece, especially when completing projects.
Another overload most new marketers will experience is information overload. There are so many forums out there, so many resources, and so much information for someone learning internet marketing that can be overwhelming.
The bottom line is, don’t let all the information out there distract you. Pick one or two topics or areas to learn and work on, and stay focused on those. Don’t let all the shiny promises people make about teaching you to make thousands on autopilot.
A new marketer must learn the craft, but efficiently, because most of your time should be spent building websites and getting traffic.
These tips are mostly basic business fundamentals but do not discount them. I would say that 80% of marketers ignore these basic concepts and shoot out there trying to make money. Without that strong foundation, most people fizzle out and waste time and money.