Creative Web Design

By contracting a creative web design company to design your new website instead of a more traditional web company, you give yourself an unmeasurable edge over your competition in the eyes of your potential customers.

Traditional design companies focus on purgetting a site with relevant information that works functionally. Enter Web 2.0 and more conventional marketing avenues venturing into the marketplace, and creative web design companies have emerged.

Creative Web Design 1

By ‘creative web design,’ I refer to websites that still have the functionality and relevant information consumers have come to expect but have a huge focus on the aesthetic aspect and use traditional marketing ‘wow factor’ to capture the user’s attention, and last longer in their mind than those of the competitor.

Picture a billboard with great graphic design and immaculate choice of imagery, compared with an ad on the side of the road simply with a name and number. While you may have chosen to look at both, the creative approach will prompt you, the audience, to remember the creative billboard.

Now, picture two websites, side by side. One with a flash intro page, immediately showing a montage of images and grabbing our attention, leading to a visually beautiful website where every pixel is perfectly crafted into alignment. Next, a bland website showing you purely text and basic navigation. The difference is so enormous it’s like comparing Black and White TV with a 3d Movie Theatre.

A creative web design company will use the latest and greatest technology, such as Flash, jQuery, and HTML5, to engage the user visually; however, the pitfalls of creative web design can come into play.


Many years ago, around 2000, graphic design companies started to see an emergence in the marketplace for web services. Many of these companies had employees with little web experience, enough to get by, so they began offering web services. They didn’t understand functionality, valid mark-up, cross-browser compatibility, or SEO – all things a more traditional web design company would consider.

While this would be classed as a creative web design company, their innovative web designs often wouldn’t be successfully converted from a format into code, and having mis-alignments in a design (especially cross-browser) became commonplace. Without experienced developers on hand, many of these problems become overlooked. Many substandard creatively designed websites are still around today, with more being sent live on the World Wide Web daily.

For this reason, when hiring a creative web design company, you should always look into their operation; most reputable companies won’t mind you asking a few questions. In an innovative web design company, the people building your site should work as a team. The days of all-rounders are over, and when creativity is combined with functionality, it is essential to have a ‘designer’ and a ‘developer’ work on your project.

A designer is generally artistically minded and may have worked as a graphic designer in the print world in some capacity. The r goal is to create a visually appealing design for your approval. This will be a static image of your website’s appearance, as it is much faster to edit a graphic than to edit a coded website. Most creative web design agencies work similarly, as this allows for the complete artistic talent of the designer to be used and full use of the imagination of not only the designer but also the client.

Once a design is approved, a developer converts it to a web format in standards-compliant code. This may include implementing a Content Management System (CMS) and generally involves some mild Search Engine Optimization (SEO) and cross-browser compatibility. Once this is done, your new creative web design is ready for the World Wide Web.

You need to choose a creative web design company that can fulfill all of your needs, from creating a website that suits your brand image and captivates the user to something that will navigate easily, rank well on search engines, function the same across your entire user-base, and ultimately lead to more conversions in your market.

When choosing a creative web design company, the main things to remember are their design to the implementation process, cost, portfolio, and the level of service you can expect. I am an online consultant and can help you should you have trouble finding an agency or if you would like me to help assess another agency’s ability to meet your needs to develop a creative web design that will fit your needs and help squash your competition.


Alcohol scholar. Bacon fan. Internetaholic. Beer geek. Thinker. Coffee advocate. Reader. Have a strong interest in consulting about teddy bears in Nigeria. Spent 2001-2004 promoting glue in Pensacola, FL. My current pet project is testing the market for salsa in Las Vegas, NV. In 2008 I was getting to know birdhouses worldwide. Spent 2002-2008 buying and selling easy-bake-ovens in Bethesda, MD. Spent 2002-2009 marketing country music in the financial sector.