Consumers are always looking for opinions from other people before using products or services from online businesses, which is why online reviews are so important today. Therefore, knowing how it is being discussed online is critical to gauge its reputation and improve in certain areas as necessary. A good online review management strategy is one of the most important marketing pieces, as it helps businesses optimize their brand messaging and maintain a good brand image.
The top tools businesses should consider to manage their online reputation include the following:
Reputology
This is probably the best tool any business should use to monitor and protect its reputation. The software is designed for review tracking, specifically helping companies locate and watch reviews online. Companies that value Facebook, TripAdvisor, and Yelp would particularly find this tool useful.
Reputology differs from similar tools because it is location-specific, making it perfect for brick-and-mortar stores. Any business owner owning multiple shops can monitor each shop location individually and compare reviews for each one online. If there are huge discrepancies, the information will help them drill down on the reviews to understand what’s leading to the difference.
sentient
This tool helps businesses understand what their customers and internet users say about them. The best part is that it provides not just real-time information but historical information. That means being privy to past mentions before using Sentient.
The tool allows businesses to track social profiles, brand mentions, or other desired keywords. Since this can lead to overwhelming information, SentiOne allows businesses to filter the tracked keywords.
Google Alerts
Regarding offering free marketing tools, there’s no doubt that Google is a force to reckon with. Google provides a simple way to monitor a brand. It simply involves entering the company name like any company owner would join the terms in their niche to get more targeted alerts. The business then receives email notifications of its mentions through the giant’s database, based on its preferences, as they happen.
The Brand Grader
This tool makes online review management easy and fast because it lets brands view their online presence in seconds. All a brand would need to do is select the product or company they’re interested in to start seeing where the chunk of their mentions is coming from, as well as the blogs and news sites that are talking about them and how people are speaking about them. While the tool is not designed to be very comprehensive, it is quite effective and easy to use for someone who wants a general feel for their reputation. More precisely, it is great for understanding some of the things the brand is doing well in and those that aren’t working.
Track
This is one of the best tools any business can use to monitor its reputation on social media. The tool achieves this because of its several efficient features for that purpose. The software monitors social media sites, news sites, trend insights, influence scoring, and keyword discovery. Granted, it allows businesses offering social media monitoring to their clients as part of their services to customize their dashboards with their URLs, logos, and colors.
